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| Why The Book? Why You? | |
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| Why Now Is the Best Time Ever to Write Books: Twenty Reasons for You to Be a Writer | |
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| McBook: The Fastest, Easiest Way to Use This Book | |
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| What's in It for You? Reasons to Use This Book | |
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| Pushing Your Hot Buttons: Choosing the Right Book for You to Write | |
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| Getting Off the Pin: The First Three Steps to Take With Your Idea | |
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| Starting Off Right: Hooks, Benefits, and Titles | |
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| Getting Paid to Write Your Book: The Parts of an Irresistible Proposal | |
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| Selling the Sizzle: Your Opening and Hook | |
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| Naming Rites: Finding the Answers You Need to Choose Your Title | |
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| Your Selling Handle and the Models for Your Book | |
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| Bennies for Readers, Royalties for You: Listing Your Book's Benefits | |
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| Adding Value to Your Book: Special Features | |
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| Following the Money: Your Book's Markets and Competition | |
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| Following the Money: Four Kinds of Markets for Your Book | |
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| Sizing Up the Comps: Competing and Complementary Books | |
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| Reaching Readers: Your Platform and Promotion Plan | |
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| The Base of Your Golden Triangle: Creating the Communities You Need | |
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| Eyes Are the Prize: Building the Platform Your Book Needs | |
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| The Web as Synergy Machine: Building Your Online Platform | |
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| Laying Your Life on the Lines: Your Bio | |
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| Ushering Your Baby Into the World: Putting Your Promotion Plan on Paper | |
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| Making Your Desk Promotion Central: Your Online Campaign | |
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| Throwing Something in the Pot: Your Promotion Budget (Optional) | |
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| Taking the Guesswork Out of Publishing: Fourteen Ways to Test-Market Your Book to Guarantee Its Success | |
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| Adding Ammunition: Optional Parts of Your Overview | |
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| Using Niche Craft to Create a Career Out of Your Idea: Spin-Offs | |
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| Star Power: Your Foreword and Cover Quotes | |
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| Your Call to Arms: A Mission Statement | |
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| Putting Meat on the Bones: Your Outline and Sample Chapter | |
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| Chapter Choices: Finding the Best Way to Write Your Outline | |
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| Giving Your Outlines Structure and Heft | |
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| No Time for Sophomores: Strategies for Outlining Six Kinds of Books | |
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| A Taste of the Feast: A Q$A Session About Your Sample Chapter | |
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| Ensuring Your Proposal Is Ready to Submit | |
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| Making Your Proposal More Salable: The Benefits of Writing Your Manuscript First | |
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| Making Your Work Look as Good as It Reads: Formatting Your Proposal | |
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| The Breakfast of Champions: Getting Feedback on Your Proposal | |
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| Finding a Happy Home for Your Book | |
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| Publishing on the Vertical Slope of Technology: Seeking the Right Publisher for You and Your Book | |
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| Get Published or Self-Publish: Do You Need a Publisher? | |
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| The Hook, the Book, and the Cook: Write and Send Your (E-)Query Letter | |
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| The First Impression: Making Your Proposal Look Like It's Worth What You Want for It | |
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| DIY: The Joys of Self-Publishing | |
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| Pushing the Envelope: How to Sell Your Book Yourself | |
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| Meet the Matchmaker: How an Agent Can Help You | |
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| Recipes for a Successful Book and the Best Publishing Experience | |
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| Plotting Your Future | |
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| Starting With the End in Mind: Setting Your Personal and Professional Goals | |
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| From Author to Authorpreneur: The Building Blocks for Growing From Small to Big | |
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| Spring Is Coming: The Prologue | |
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| Appendices | |
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| Resource Directory | |
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| Bringing in a Media Whiz: Why Hire a Publicist? | |
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| Marketing Your Book With Other People's Money: The Quest for Partners to Help You Promote Your Book | |
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| Four Sample Proposals | |
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| Index | |