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| Introduction | |
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| The Logo | |
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| Defining the Logo Type | |
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| Logo Design in Deutschland | |
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| Karl Schulpig, Logo Meister | |
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| How to Design a Logo in 3 Quasi-Easy Steps | |
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| Immersion | |
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| Creative Copying | |
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| What a Logo Is, What a Logo Is Not | |
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| Thumbnail & Comp | |
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| Resources | |
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| 144 Logo Layouts | |
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| Typestyles Categorized | |
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| A Date With Numerals | |
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| Drawing Letters | |
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| Unbelievable Implements: Type and Lettering in the Prepixel Era | |
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| Pen, Brush and Marker & Assorted Other Tools of the Trade | |
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| Lettered and Unfettered: Out of the Box Before There Was a Box | |
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| Letterers Who Draw, Drawers Who Letter | |
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| Immutable Laws of Lettering | |
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| Adobe Illustrator Basics | |
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| Type and Create Outlines | |
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| Making Selections | |
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| Grouping and Ungrouping | |
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| Compound Paths | |
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| Layers, Locking, Hiding and Guides | |
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| Rotate and Scale Tools vs. Free Transform Tool | |
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| The Pathfinder Pallets | |
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| Random Drawing Tips | |
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| Key Concepts | |
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| Snap, Crackle and Scale | |
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| Shortcuts to Aligning, Spacing | |
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| 3 Ways to Draw Stuff in Illustrator | |
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| Not Working to Scale | |
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| Preparing Art for Clients | |
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| Preparing Work for Print | |
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| Lettering Don'ts & Dos | |
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| Bezier Curves for Cowards: Points in Extrema | |
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| Handling Points | |
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| Drawing with Beziers, Point by Point | |
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| FAQ: Bezier Pointers | |
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| Throwing a Natural Curve | |
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| Comparing Inking Styles to Letterforms | |
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| Arts and Letters: Perfect Curves | |
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| Curve Clinic | |
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| Ars Extrema | |
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| 9 Bezierrors: When Good Beziers Go Bad | |
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| Drawing Letters the Leslie Cabarga Way! | |
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| Method One: Skeleton Strokes | |
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| Method Two: Parts Department | |
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| Method Three: Straight Ahead | |
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| Method Four: Modifying Type | |
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| Method Five: Tracing Scans | |
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| Yes! You Can Draw Icons, Spots & Dingbats...Like the Pros! | |
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| Incredible Type Trix | |
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| Basic Outlined Logo | |
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| Variations on the Outlined Logo | |
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| Outline Clinic | |
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| How to Make Type Thinner | |
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| Drop Shadows | |
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| Three-Dimensional Block Shadow | |
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| Three-Dimensional Super FX | |
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| Op Art Concentric Line Letters | |
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| "Stoned" and Faceted Letter Faces | |
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| Type Trix Intensive | |
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| Classic Type Effects | |
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| Type in the Round | |
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| Rounded Type From Scratch | |
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| Rounded Type Clinic | |
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| A Roundabout Way of Setting Type | |
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| Splayed Type Block Drop | |
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| Warp Effects in Typestyler, FontLab and Illustrator | |
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| Illustrator Gets Warped | |
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| Lettering in Perspective | |
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| FontLab's Fun FX | |
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| Is Good Taste in Letter Design Subjective? | |
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| Fonts--The Art of Making Faces | |
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| Type: Beauty in Abstract Forms | |
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| Font Inspiration | |
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| Process: David Berlow Designs a Family of E-mail Fonts | |
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| The ABC's of Font Design; It Takes More Than 26 Letters! | |
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| Like Genes, Every Letter Carries the Code to the Entire Alphabet | |
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| Creating Fonts in Fontographer | |
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| Importing From Photoshop and Illustrator | |
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| Characters and Alternate Characters, Working Order | |
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| Spacing | |
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| Kerning | |
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| Comparison: Fontographer / FontLab / Illustrator | |
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| Bezier Comparison: Illustrator vs. Fontographer | |
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| Business Section | |
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| Logos, Fonts and Lettering for a Living | |
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| Directory of Contributors, Foundries and Web Sites | |
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| Index | |