ASMP Guide to New Markets in Photography

ISBN-10: 1581159218
ISBN-13: 9781581159219
Edition: 2013
Authors: Susan Carr
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Description: As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the  More...

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Book details

List price: $24.95
Copyright year: 2013
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 10/9/2012
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.792
Language: English

As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market. An overview of developments in the industry covers the new visual needs created by the economy, the changing definition of what it means to be a photographer, the shifting distribution of clients, the role of technology, and the role of copyright, licensing, compensation, and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take.

Susan Carr is Reader in Public Health and Primary Care at Northumbria University,UK, where she researches and teaches public health and primary care issues.Nigel Unwin is Professor of Epidemiology, in Advancing Research in Chronic Disease Epidemiology (ARCHES) and lead of the WHO Collaborating Centre for Diabetes, in the Institute of Health and Society at Newcastle University, UK.Tanja Pless-Mulloli is Professor of Environmental Epidemiology and lead of the Environment and Health team in the Institute of Health and Society at Newcastle University, UK.

Acknowledgments
Introduction
Glossary of Terms
Contributors
Moving out of an Era of Conflict
Where are the Clients?
Visual Communications in the New Economy
The Role of Technology
The Ongoing Tug of War between Copyright Law and Technology
Where are the Solutions that Create Compensation?
The Process of Building a Manageable Solution
Your First Step
Your Road Map
Branding your Business
Marketing Today
Selling in the New Economy
Changing your Course
Case Studies for the New Economy
New Products and Services
Marketing and Sales Focus
New Business/Photographer Identity
Afterword
Notes
Index

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