Brand Thinking and Other Noble Pursuits

ISBN-10: 1581158645
ISBN-13: 9781581158649
Edition: 2011
List price: $37.95 Buy it from $9.99
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Description: We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks.  More...

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Book details

List price: $37.95
Copyright year: 2011
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 10/10/2011
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.188
Language: English

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it'¬"s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world'¬"s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

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