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| Getting Starting and Laying Your Founder | |
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| What Does It Take to Be a Successful Freelance Web Designer? | |
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| The Freelance Life | |
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| A Day in the Life of a Freelancer | |
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| Traits of a Successful Freelancer | |
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| It Takes More than Talent | |
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| Do You Have What It Takes? A Self-Assessment and SWOT Analysis | |
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| Education and Work Experience | |
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| Design School and Degrees: Do You Need Them? | |
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| Colleges, Universities, and Art and Trade Schools | |
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| Other Education Options | |
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| Other Technologies | |
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| It Takes More than Talent and Technical Skills | |
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| Crafting Your Business Plan | |
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| Preparing to Write Plan | |
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| The Elements of a Solid Business Plan | |
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| Offices, Location, and Leases | |
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| Home Offices | |
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| Working from an Outside Office | |
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| Office Leases | |
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| Equipment, Furniture, and Supplies | |
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| Interior Design | |
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| Business Forms | |
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| Other Useful Forms | |
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| Figuring Your Rates and Billing Method | |
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| Billing by the Hour | |
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| Project-Based Billing | |
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| Retainers | |
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| Your Trusted Business Advisors | |
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| Accountant | |
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| Attorney | |
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| Insurance Agent or Broker | |
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| Business Banker | |
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| Dealing with Taxes | |
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| Obtaining on Employer Identification Number (EIN) | |
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| Planning for Income Taxes | |
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| Tips for (Relatively) Painless Taxes | |
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| Self-Employment Tax | |
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| Sales Taxes | |
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| Legalities | |
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| Understanding Contracts and Other Legal Issues | |
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| Understanding Copyright | |
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| The Complexity of Copying and Web Design | |
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| Business Insurances-What You Need | |
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| Health Insurance | |
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| Life Insurance | |
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| General and Professional Liability Insurances | |
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| Business Interruption Insurance | |
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| Disability Insurance | |
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| Home-Based Business Insurance | |
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| Special Insurance for Web Designers | |
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| Your Portfolio | |
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| Into Action | |
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| Marketing and Self-Promotion: Planning, Tools, Tactics, and Techniques | |
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| Finding and Developing A Niche | |
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| Creating and Implementing Your Marketing Plan | |
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| Marketing Budget, Calender, and Tracking | |
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| Sample Marketing Plan | |
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| Keeping Up Momentum | |
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| Your Website and Portfolio | |
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| Getting Ready to Build Your Site | |
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| Organizing Your Content | |
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| Search Engine Optimization (SEO) | |
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| Usability and Testing | |
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| Creating A Killer Portfolio-On-and Off-line | |
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| Getting the Work You Want | |
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| Showing Work from a Previous Employer | |
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| Presenting Your Work-Off-line | |
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| Sales, Proposals, and Presentations | |
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| Qualifying Prospects | |
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| Consultative Sales vs. Traditional Sales | |
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| Finding Suspects and Prospects | |
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| Building Prospect Relationships | |
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| Crafting Your Proposal | |
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| Presentations | |
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| Project Management | |
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| Development Process | |
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| Time Tracking | |
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| Maintaining Clear Communications | |
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| Project Management Software | |
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| After the Project | |
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| When You Don't Get Paid | |
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| Generating Referrals | |
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| Tantalizing Testimonials | |
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| Growing Your Freelance Business | |
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| Hiring Employees | |
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| Delegation and Managing People | |
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| Planning for Growth | |
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| Balancing Your Professional and Personal Lies | |
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| Money Management for Freelancers | |
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| Money Management Tips | |
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| Plan for Retirement or Die at Your Keyboard | |
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| A Closing Word | |
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| Executive Summary | |
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| Current Situation | |
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| Project Goals | |
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| Audience | |
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| Competition | |
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| Site Design and Process | |
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| Recommendations | |
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| Estimated Project Fees and Reimbursements | |
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| Billing, Copyright, and Schedule 236 | |
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| Conclusion | |
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| Company Overview | |
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| Services | |
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| Selected Bibliography and Business Books for Every Freelance Web Designer's Library | |
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| General Business | |
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| Design Related | |
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| Freelance Related | |
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| Marketing | |
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| Contact Managers and Client Relationship Management | |
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| Legal Resources | |
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| Magazines (Online and Off-line) | |
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| Money Managements and Invoicing | |
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| Organizations and Associations | |
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| Project Management and Versioning Control | |
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| Time Tracking | |
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| Index | |