Emotional Branding The New Paradigm for Connecting Brands to People

ISBN-10: 1581156723

ISBN-13: 9781581156720

Edition: 2009 (Revised)

Authors: Marc Gob�

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Description:

A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.
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Book details

List price: $19.95
Copyright year: 2009
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 2/9/2010
Binding: Paperback
Pages: 352
Size: 7.75" wide x 9.00" long x 0.75" tall
Weight: 1.078

Marc Gob� is the cofounder and former CEO of Desgrippes Gob�, one of the top ten branding firms in the world. He is now the president of Emotional Branding, LLC, a New York-based experimental think tank and consulting firm. A sought-after public speaker, Gob� has received numerous design awards from publications and institutions including ID, Interiors, and Graphis magazines; VM+SD; the Brand Design Association; the Art Directors Club; and CLIO. He is a member of the exclusive, world-class network of Vantage Marketplace, LLC, a subsidiary of Goldman Sachs. He is a regular design columnist on BusinessWeek.com and the author of three previous books, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007). He lives in New York City.

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