Design Thinking Integrating Innovation, Customer Experience, and Brand Value

ISBN-10: 1581156685
ISBN-13: 9781581156683
Edition: 3rd 2009
Authors: Thomas Lockwood
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Description: Packed with intriguing and insightful case studies and practical advice, Design Thinking is a comprehensive guide to increasing productivity through cultivating creativity. Divided into three sections that focus on the use of design for innovation  More...

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Book details

List price: $38.95
Edition: 3rd
Copyright year: 2009
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/10/2009
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 1.100
Language: English

Packed with intriguing and insightful case studies and practical advice, Design Thinking is a comprehensive guide to increasing productivity through cultivating creativity. Divided into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences, this book provides readers with the strategies and confidence necessary to encourage the growth of creative thought within their business. Featuring 30 articles, written by industry experts, that show how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand, this is a must-have reference for anyone wanting to increase their businesses productivity.

Rachel Cooperis Director and Professor of Design Management at ImaginationLancaster, and also Director of the Lancaster Institute of Contemporary Arts at Lancaster University. She is editor of The Design Journal, co-author of The Design Agenda: A Guide to the Theory and Practice of Design Management, andThe Design Experience:The Role of Design and Designers in the Twenty-first Century. Sabine Jungingeris Lecturer in Design Management at ImaginationLancaster and the Contemporary Institute for the Arts, Lancaster University. She has published widely on design innovation, service design and design research. Thomas Lockwoodis President of the Design Management Institute, the world's leading professional organization dedicated to design management, and is editor of many works, including Design Thinking, Corporate Creativityand Building Design Strategy.

Acknowledgments
Foreword: The Importance of Integrated Thinking
Design Thinking Methods: From Innovation to Integration to Transformation
Notes on the Evolution of Design Thinking: A Work in Progress
The Designful Company
Creating the Right Environment for Design
Designing Business: New Models for Success
Unleashing the Power of Design Thinking
Design Thinking and Design Management: A Research and Practice Perspective
The Four Powers of Design: A Value Model in Design Management
Transition: Becoming a Design-Minded Organization
Value: Building Brands, By Design
Building Leadership Brands by Design
Let's Brandjam to Humanize Our Brands
Bringing the Future into Global Brands
Brand-Driven Innovation
Branding and Design Innovation Leadership: What's Next?
Influence: The Hidden Importance of Service Design
Service Design: An Appraisal
Bottom-Line Experiences: Measuring the Value of Design in Service
From Small Ideas to Radical Service Innovation
Would You Like Service with That?
Service Design via the Global Web: Global Companies Serving Local Markets
Meaning: Creating Customer Experiences That Matter
The Mathematics of Brand Satisfaction
Will Meaningful Brand Experiences Disrupt Your Market?
The Road to Authentic Brand is Jittered with Design
Customer Loyalty and the Elements of User Experience
Experiential Design Drives an Established Brand
About DMI
Editor Biography
Authors' Biographies
Index

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