How to Start and Run a Commercial Art Gallery

ISBN-10: 1581156642

ISBN-13: 9781581156645

Edition: 2009

Authors: Edward Winkleman

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Description:

The art industry is highly respected and enjoys a high profile the world over, but the day-to-day business operations of a successful gallery remain a mystery to many. As individual as those that own them, most galleries grow organically as practices are learned on the job or innovated over time. While there are some generally agreed-upon industry standards as to how a gallery should be run, there are very few hard and fast rules. This comprehensive volume is designed to demystify the day-to-day tasks involved in running a commercial gallery. Divided into two sections - covering the steps involved in setting up, and what's involved in running a gallery - this book successfully combines a sound business approach with a recognition of the importance of passion and individuality in making a gallery a successful venture.
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Book details

List price: $24.99
Copyright year: 2009
Publisher: Skyhorse Publishing Company, Incorporated
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.210
Language: English

Introduction
Acknowledgments
Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery
Identity: Defining Your Program and Other Branding Issues
Business Models and Customary Practices: The Primary Market
The Secondary Market
Start-up Capital: How Much You Need and How to Get It
Writing a Business Plan
Location and Build-Out Issues
Managing Cash Flow
Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork
Staffing and Management Practices
Promotional Efforts: Publicity and Advertising
Getting Expert Advice and Professional Assistance
Art Fairs
Artists: Where to Find Them; How to Keep Them
Collectors: Where to Find Them; How to Keep Them
Peerage: The Art Gallery Community
The Standard Art Consignment Agreement
Regional Art Dealers Associations
Bibliography
Index
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