How to Start and Run a Commercial Art Gallery

Name: How to Start and Run a Commercial Art Gallery
Price: 3.96 USD
Availability: InStock
ISBN: 9781581156645

ISBN-10: 1581156642

ISBN-13: 9781581156645

Edition: 2009

Authors: Edward Winkleman

List price: $18.99

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $3.96

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The art industry is highly respected and enjoys a high profile the world over, but the day-to-day business operations of a successful gallery remain a mystery to many. As individual as those that own them, most galleries grow organically as practices are learned on the job or innovated over time. While there are some generally agreed-upon industry standards as to how a gallery should be run, there are very few hard and fast rules. This comprehensive volume is designed to demystify the day-to-day tasks involved in running a commercial gallery. Divided into two sections - covering the steps involved in setting up, and what's involved in running a gallery - this book successfully combines a…

Book details

List price: $18.99
Copyright year: 2009
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 7/14/2009
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 6.00" tall
Weight: 0.880
Language: English



Introduction


Acknowledgments



Education: How to Learn What You Don't Know Before Opening a Commercial Art Gallery



Identity: Defining Your Program and Other Branding Issues



Business Models and Customary Practices: The Primary Market



The Secondary Market



Start-up Capital: How Much You Need and How to Get It



Writing a Business Plan



Location and Build-Out Issues



Managing Cash Flow



Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork



Staffing and Management Practices



Promotional Efforts: Publicity and Advertising



Getting Expert Advice and Professional Assistance



Art Fairs



Artists: Where to Find Them; How to Keep Them



Collectors: Where to Find Them; How to Keep Them



Peerage: The Art Gallery Community



The Standard Art Consignment Agreement



Regional Art Dealers Associations


Bibliography


Index