Ian Cocoran entered the field of industrial distribution after a successful ten-year spell in retail. In 2003, he became managing director of a leading industrial chemicals business, the youngest ever appointed by the company. While Cocoran excels at business management and organizational change initiatives, his communication skills have led him to successful ventures in PR and media work. Cocoran has been reviewing corporate websites for brandchannel.com since its inception in 2001. He has worked as a senior manager and director with multinational organizations in the home improvement, pharmaceutical, well-being, fashion, and chemical industries. He lives in Sydney, Australia.