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Effective Publications Management Keeping Print Communications on Time, on Budget, on Message

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ISBN-10: 1581154860

ISBN-13: 9781581154863

Edition: 2007

Authors: Cathy Connor Lips

List price: $29.95
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Description:

Manage the publications process from idea to delivery - - and never sacrifice time, money, or quality again! Effective Publications Managementis the definitive guide to managing every phase of the print publications business, from concept through development through getting it into readers' hands. Master the details of creating, contracting, and overseeing print materials, and make your communication projects - - annual reports, brochures, newsletters, and other publications - - run smoothly. Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a…    
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Book details

List price: $29.95
Copyright year: 2007
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 10/16/2007
Binding: Paperback
Pages: 208
Size: 8.50" wide x 10.00" long x 0.50" tall
Weight: 1.342
Language: English

Cathy Connor Lips has more than 25 years experience as an account executive, writer, editor, and marketing communications manager for clients from small businesses to major corporations, from regional and national nonprofits to internationally recognized arts organizations. She is a professor in the University of Baltimore's Publications Design master's program, teaching Publications Management.

The Role of the Publications Manager
Conducting a Communications Audit
Creating Clear Concepts
Educating and Managing Clients
Creating a Practical Proposal
Planning: People, Time, and Money
Assembling the Creative Team
Testing the Publication
Determining Production Needs and Selecting Vendors
Ensuring Efficient Distribution