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| Graphic Designers On Writing Well | |
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| Boosting Your Design Career Through Improved Communication Skills | |
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| Tuning in to Business Communications | |
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| The Communication Cycle | |
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| Nonverbal Communications | |
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| Active Listening | |
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| Oral Communications | |
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| Applying Design Concepts to Writing | |
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| Analyze Your Audience | |
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| Bring Order from Chaos | |
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| Create a High-Impact Effect | |
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| Spotlight On: Eric Karjaluoto/smashLAB: Designers Must Write | |
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| Understanding Business Writing Basics | |
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| Letters | |
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| E-Mails | |
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| Memos | |
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| Faxes | |
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| Building Up Your Research Skills | |
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| The Stages of Research | |
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| Libraries | |
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| Bookstores and Publishers | |
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| The Internet | |
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| Launching Your Career | |
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| Spotlight On: Andrea Costa/Time Magazine: Advice to Designers Just Starting Out | |
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| Look Before You Leap | |
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| What's Your Bottom Line? | |
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| Researching the Marketplace | |
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| Network Your Way In | |
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| Temping | |
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| Interning | |
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| Portfolio Reviews | |
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| Informational Interviews | |
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| Packaging Yourself for Employers | |
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| Resumes | |
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| Application Letters | |
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| Reference Sheets | |
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| Portfolios | |
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| Leave-Behinds | |
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| Secrets to Successful Interviewing | |
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| Before the Interview | |
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| At the Interview | |
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| After-Interview Communication | |
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| Setting Up Your Own Shop | |
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| Figuring Out Your Positioning | |
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| Identifying Target Markets | |
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| Writing a Marketing Plan | |
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| Writing a Business Plan | |
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| Building Your Initial Buzz | |
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| Professional Identity Package | |
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| Mailing Lists | |
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| Promotional Mailings | |
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| Courting Clients | |
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| Initial Meeting with the Client | |
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| Proposals | |
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| Sales Presentations | |
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| Spotlight On: Chase Design Group/The Art of Presentations | |
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| Building a Bigger Buzz | |
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| Advertising | |
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| Publicity | |
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| Personal Selling | |
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| Newsletters | |
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| Networking | |
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| Pro bono Work | |
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| Competitions | |
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| Keeping Your Business | |
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| Spotlight On: Cathy Teal/FireBrand Design: Putting Clients at Ease | |
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| Working Out Agreements with Your Clients | |
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| Negotiations | |
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| Written Agreements | |
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| Contracts | |
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| Letter Contracts | |
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| Project Confirmation Agreements | |
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| Signed Proposals | |
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| Design Briefs | |
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| Usage Agreements | |
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| Providing Quality Service | |
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| Speak Your Client's Language | |
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| Explain Design Processes | |
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| Define Design Jargon in Clear, Everyday English | |
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| Tell Them Something They Don't Know | |
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| Interviews | |
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| Site Visits | |
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| Questionnaires, Surveys, and Focus Groups | |
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| Working Through Client Conflict | |
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| Three Keys to Finessing | |
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| Direct Versus Indirect Organization | |
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| Active Versus Passive Voice | |
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| Put Your Reader First | |
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| Responses to Claims and Complaints | |
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| Refusals | |
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| Collections | |
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| Maintaining Client Relationships | |
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| Stay in Touch | |
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| Updates | |
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| Status Reports | |
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| Capture Work Changes | |
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| Debrief | |
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| Respond to Negative Feedback | |
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| Conduct Client Surveys | |
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| Investigate Disappearances | |
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| Working with Freelancers and Other Specialists | |
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| Sourcing | |
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| Work Plans | |
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| Written Agreements | |
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| Monitoring | |
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| Meeting Notes | |
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| Disputes | |
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| Working at a Distance | |
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| Spotlight On: Christy White/Alpha Marketing: Working Virtually | |
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| Business Telephone | |
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| E-Mail | |
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| E-Files | |
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| Working Across Cultures | |
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| Respecting Cultural Differences | |
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| Writing Across Cultures | |
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| Growing Your Business | |
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| Spotlight On: Steffanie Lorig/Art with Heart: Design As an Instrument of Change | |
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| Planning for Growth | |
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| Re-Visioning | |
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| Crunching the Numbers | |
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| Mission Statements | |
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| Business Growth Plans | |
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| Becoming the Boss | |
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| Spotlight On: Bob Wages/Wages Design: Do What You Love | |
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| Rethinking Your Role | |
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| Coping with Paperwork | |
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| The Basics of Employment Law | |
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| Employee Orientation | |
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| Noncompete Agreements | |
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| Employee Records | |
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| Employee Performance Evaluations | |
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| Warnings and Terminations | |
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| Rewarding Client Loyalty | |
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| Advance Notice of Expansion | |
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| Personal Notes | |
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| Gifts | |
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| Special Offers | |
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| Promotional Items | |
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| Stepping Into the Spotlight | |
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| Increasing Publicity | |
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| News Releases | |
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| Sponsorships | |
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| Enhancing Your Public Image | |
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| Presentations and Lectures | |
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| Seminars and Workshops | |
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| Panel Discussions | |
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| Granting Interviews | |
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| Writing for Publication | |
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| Conclusion | |
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| Spotlight On: Michael Bierut/Pentagram: Be Ready for Anything | |
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| Lessons for Work (and Life) | |
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| Graphic Designers On Staying Limber | |
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| About the Authors | |
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| Contributors | |
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| Selected Bibliography | |
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| Index | |