Graphic Designer's Guide to Better Business Writing

ISBN-10: 1581154720
ISBN-13: 9781581154726
Edition: 2007
List price: $19.95 Buy it from $2.99
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Description: Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help!The Graphic Designer’s Guide to Better Business Writingteaches graphic designers how to write compelling business  More...

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Book details

List price: $19.95
Copyright year: 2007
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 5/15/2007
Binding: Paperback
Pages: 288
Size: 5.75" wide x 9.00" long x 0.50" tall
Weight: 1.122
Language: English

Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help!The Graphic Designer’s Guide to Better Business Writingteaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.

Graphic Designers On Writing Well
Boosting Your Design Career Through Improved Communication Skills
Tuning in to Business Communications
The Communication Cycle
Nonverbal Communications
Active Listening
Oral Communications
Applying Design Concepts to Writing
Analyze Your Audience
Bring Order from Chaos
Create a High-Impact Effect
Spotlight On: Eric Karjaluoto/smashLAB: Designers Must Write
Understanding Business Writing Basics
Building Up Your Research Skills
The Stages of Research
Bookstores and Publishers
The Internet
Launching Your Career
Spotlight On: Andrea Costa/Time Magazine: Advice to Designers Just Starting Out
Look Before You Leap
What's Your Bottom Line?
Researching the Marketplace
Network Your Way In
Portfolio Reviews
Informational Interviews
Packaging Yourself for Employers
Application Letters
Reference Sheets
Secrets to Successful Interviewing
Before the Interview
At the Interview
After-Interview Communication
Setting Up Your Own Shop
Figuring Out Your Positioning
Identifying Target Markets
Writing a Marketing Plan
Writing a Business Plan
Building Your Initial Buzz
Professional Identity Package
Mailing Lists
Promotional Mailings
Courting Clients
Initial Meeting with the Client
Sales Presentations
Spotlight On: Chase Design Group/The Art of Presentations
Building a Bigger Buzz
Personal Selling
Pro bono Work
Keeping Your Business
Spotlight On: Cathy Teal/FireBrand Design: Putting Clients at Ease
Working Out Agreements with Your Clients
Written Agreements
Letter Contracts
Project Confirmation Agreements
Signed Proposals
Design Briefs
Usage Agreements
Providing Quality Service
Speak Your Client's Language
Explain Design Processes
Define Design Jargon in Clear, Everyday English
Tell Them Something They Don't Know
Site Visits
Questionnaires, Surveys, and Focus Groups
Working Through Client Conflict
Three Keys to Finessing
Direct Versus Indirect Organization
Active Versus Passive Voice
Put Your Reader First
Responses to Claims and Complaints
Maintaining Client Relationships
Stay in Touch
Status Reports
Capture Work Changes
Respond to Negative Feedback
Conduct Client Surveys
Investigate Disappearances
Working with Freelancers and Other Specialists
Work Plans
Written Agreements
Meeting Notes
Working at a Distance
Spotlight On: Christy White/Alpha Marketing: Working Virtually
Business Telephone
Working Across Cultures
Respecting Cultural Differences
Writing Across Cultures
Growing Your Business
Spotlight On: Steffanie Lorig/Art with Heart: Design As an Instrument of Change
Planning for Growth
Crunching the Numbers
Mission Statements
Business Growth Plans
Becoming the Boss
Spotlight On: Bob Wages/Wages Design: Do What You Love
Rethinking Your Role
Coping with Paperwork
The Basics of Employment Law
Employee Orientation
Noncompete Agreements
Employee Records
Employee Performance Evaluations
Warnings and Terminations
Rewarding Client Loyalty
Advance Notice of Expansion
Personal Notes
Special Offers
Promotional Items
Stepping Into the Spotlight
Increasing Publicity
News Releases
Enhancing Your Public Image
Presentations and Lectures
Seminars and Workshops
Panel Discussions
Granting Interviews
Writing for Publication
Spotlight On: Michael Bierut/Pentagram: Be Ready for Anything
Lessons for Work (and Life)
Graphic Designers On Staying Limber
About the Authors
Selected Bibliography

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