Looking Closer Classic Writings on Graphic Design

ISBN-10: 1581150229

ISBN-13: 9781581150223

Edition: 3rd 1999

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Description: This volume traces the continuum of critical thought from graphic design'sarliest beginnings as a viable art and craft to the 1980s. The essays revivedeas of form and content as well as arguments over manner and style.

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Book details

List price: $32.50
Edition: 3rd
Copyright year: 1999
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 8/1/1999
Binding: Paperback
Pages: 304
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 1.100
Language: English

No Bio

Jessica Helfand is partner in Jessica Helfand/William Drenttel, a design consultancy. She has been collecting wheels for several years.

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

Rick Poynor is founding editor of Eye, & writes frequently on design. He is the author of seven previous books, including Design Without Boundaries (1998). He lives in London.

Foreword
Acknowledgments
Introduction
The Ideal Book
Destruction of Syntax - Imagination without Strings - Words-in-Freedom
Program of the First Working Group of Constructivists
New Kind of Printing Calls for New Design
With Twenty-Five Soldiers of Lead I Have Conquered the World
The New Typography
Topography of Typography
Typophoto
Our Book
What is New Typography?
I Am Type
Printing of Today
The Philosophy of Modernism in Typography
Outline of the Art of Advertising Manifesto
New Life in Print
What Pleases the Modern Man
What Makes a Magazine "Modern"?
The Crystal Goblet or Printing Should be Invisible
Towards a Universal Type
Advertising Art in the United States
Visual Expression
Harsh Words
A Technique for Dealing with Artists
Art in Industry
Integration, the New Discipline in Design
Function in Modern Design
What is a Designer?
The Designer and the Client
Tradition: Cliche, Prison or Basis of Growth?
Type is to Read
What is New in American Typography?
The New Typography's Expanding Future
Visual Environment of Advertising
The Typography of Order
Advertisement: AD Vivum or AD Hominem?
Concrete Poetry
Sometimes I Play Things I Never Heard Myself
First Things First
The Responsibilities of the Design Profession
Education for Visual Design
Visual/Verbal Rhetoric
Decline of the Visual
Typography is a Grid
Trademark Design
Here are Some Things We Must do
Visual Pop
Posters: Advertisement, Art, Political Artifact, Commodity
How can One Make Swiss Typography?
Some Aspects of Design from the Perspective of a Woman Designer
Good Design is Good Business
Edugraphology - The Myths of Design and the Design of Myths
This Typeface is Changing your Life
Lay In - Lay Out
The Age of Plunder
Call for Criticism
About the Editors
Index
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