Why School Communication Matters Strategies from PR Professionals

ISBN-10: 1578868335
ISBN-13: 9781578868339
Edition: 2008
List price: $35.00
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Description: Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is  More...

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Book details

List price: $35.00
Copyright year: 2008
Publisher: Rowman & Littlefield Education
Publication date: 5/29/2008
Binding: Paperback
Pages: 264
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.122

Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real-life challenges and reframing issues in ways that suggest new and effective solutions.

Acknowledgments
Foreword
Introduction: A Matter of Urgency
The Relationships
Start with a Win: Staying Ahead in a Changing World
Build Trust: Demonstrating Respect, Competence, and Integrity
Win by Persuasion: Using Communication to Gain Friends and Influence People
Listen to the New Generations: Reaching Out to Those Who Expect to Connect
Engage the Community: Breaking Gridlock
The Framework
Design Your Offense: Engaging Stakeholders to Drive Achievement
Harness Your Secret Weapon: Communicating Effectively with Colleagues and Employees
Nail Your Successes: Being Accountable in a Data-Driven World
Get in the Ring: Claiming Our Political Heritage
Mind Your Reputation: Marketing Your School's (or District's) Greatness
The Special Interests
Invest in the Media: Protecting Your Assets
Lead the Change: Modeling a Compelling Message on Diversity
Face Those Angry Parents: Turning a Complaint into a Gift
Dazzle the 80 Percent: Reaching Out to the Larger Community
The Crisis
Think Smart under Fire: Mastering Basic Crisis Communications
A Case Study in Crisis Communications: Revisiting Our Assumptions
The Toolbox
Overhaul Daily Communication: Creating a Collaborative Culture
Read Your School (or District) Newsletter: Understanding Why Parents Don't
Manage Your School (or District) Website: Ensuring This Powerful Tool Works for You
Get a Grip on Social Media: Playing a Role in Web Conversation
Write with Purpose: Harnessing the Punch of the Written Word
Upgrade Back-to-School Night: Curing What Ails This Annual Event
Conclusion: Sustainability: The Challenge of the Long-Distance Runner
References
Index
About the Authors

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