How Industries Evolve Principles for Achieving and Sustaining Superior Performance

ISBN-10: 1578518407
ISBN-13: 9781578518401
Edition: 2003
Authors: Anita M. McGahan
List price: $35.00 Buy it from $3.00
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Description: There are specific rules that govern how change can successfully occur in a given industry Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the  More...

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Book details

List price: $35.00
Copyright year: 2003
Publisher: Harvard Business Review Press
Publication date: 11/1/2004
Binding: Hardcover
Pages: 245
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.232
Language: English

There are specific rules that govern how change can successfully occur in a given industry Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth. Growth and innovation are essential for the long-term survival of every company and they are also the two arenas in which companies most consistently fail. This book offers a compelling reason for why this is happening and a breakthrough framework for turning it around.

Introduction and overview
The four trajectories of industry evolution
How change unfolds on each trajectory
Assessing the nature and stage of evolution in an individual industry
Conforming to the rules of change within an industry
Creating a business-unit strategy that exploits the opportunities in industry evolution
Diversifying across businesses to capitalize on industry evolution
Epilogue

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