Loyalty Effect The Hidden Force Behind Growth, Profits, and Lasting Value

Name: Loyalty Effect The Hidden Force Behind Growth, Profits, and Lasting Value
Price: 2.54 USD
Availability: InStock
ISBN: 9781578516872

ISBN-10: 1578516870

ISBN-13: 9781578516872

Edition: 2001 (Revised)

Authors: Thomas Teal, Frederick F. Reichheld

List price: $22.00

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Loyalty is by no means dead. In fact the principles of loyalty . . . are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion.From The Loyalty EffectThe business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management…

Book details

List price: $22.00
Copyright year: 2001
Publisher: Harvard Business Review Press
Publication date: 9/14/2001
Binding: Paperback
Pages: 352
Size: 6.00" wide x 9.00" long x 1.50" tall
Weight: 1.144
Language: English



Preface to the Paperback Edition: Loyalty in the Twenty-First Century


Preface



Loyalty and Value



The Economics of Customer Loyalty



The Right Customers



The Right Employees



Productivity



The Right Investors



In Search of Failure



The Right Measures



Transforming the Value Proposition



Partnerships for Change



Getting Started: The Path Toward Zero Defections


Notes


Index


About the Author