L. L. Bean The Making of an American Icon

Name: L. L. Bean The Making of an American Icon
Price: 4.24 USD
Availability: InStock
ISBN: 9781578511839

ISBN-10: 1578511836

ISBN-13: 9781578511839

Edition: 2007

Authors: Leon Gorman

List price: $26.95

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Description:

L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built…

Book details

List price: $26.95
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 10/1/2006
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.430
Language: English



Introduction



1960-1967



L.L. Gives Me a Job



Learning the Business



Who Will Succeed L.L.?



1968 - 1975



A Committee of One



Living the L.L. Story



"To Run a Perfect Company"



1976 - 1990



Taking L.L. Bean Professional



Fashion Boom and Bust



Back on Track



End of an Era



1991 2000



TQ and Other Ventures



A Loss of Relevance



Time for Transforma