Persuasion and Influence in American Life

ISBN-10: 1577665716
ISBN-13: 9781577665717
Edition: 6th
List price: $57.95
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Description: "Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the  More...

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Book details

List price: $57.95
Edition: 6th
Publisher: Waveland Press, Incorporated
Publication date: 8/1/2008
Binding: Paperback
Pages: 460
Size: 6.75" wide x 9.25" long x 1.25" tall
Weight: 1.958
Language: English

"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders." "Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion."--BOOK JACKET.

Persuasion and Influence: An Introduction
Origins of Persuasive Practice
The Advocate in an Open Society
The Advocate and the Management of Symbols
Four Perspectives on the Nature of Persuasion
Persuasion and Reasoning
Theories and Models of Source Credibility
The Psychology of Persuasion
Persuasion, Audiences, and Social Learning
The Contexts of Persuasion
Interpersonal Persuasion
Public and Mass Persuasion
Advertising as Persuasion
Political Persuasion
Issues and Strategies of Message Preparation
Ethical Considerations of Persuasion
Constructing and Presenting Persuasive Messages
Endnotes
Index

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