Persuasion and Influence in American Life

Name: Persuasion and Influence in American Life
Price: 2.48 USD
Availability: InStock
ISBN: 9781577665717

ISBN-10: 1577665716

ISBN-13: 9781577665717

Edition: 6th

Authors: Gary C. Woodward, Robert E. Denton

List price: $57.95

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Description:

"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders." "Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in…

Book details

List price: $57.95
Edition: 6th
Publisher: Waveland Press, Incorporated
Publication date: 8/1/2008
Binding: Paperback
Pages: 460
Size: 6.75" wide x 9.25" long x 1.25" tall
Weight: 1.694
Language: English




Persuasion and Influence: An Introduction



Origins of Persuasive Practice



The Advocate in an Open Society



The Advocate and the Management of Symbols



Four Perspectives on the Nature of Persuasion



Persuasion and Reasoning



Theories and Models of Source Credibility



The Psychology of Persuasion



Persuasion, Audiences, and Social Learning



The Contexts of Persuasion



Interpersonal Persuasion



Public and Mass Persuasion



Advertising as Persuasion



Political Persuasion



Issues and Strategies of Message Preparation



Ethical Considerations of Persuasion



Constructing and Presenting Persuasive Messages


Endnotes


Index