On Deadline Managing Media Relations

Name: On Deadline Managing Media Relations
Price: 6.4 USD
Availability: InStock
ISBN: 9781577664406

ISBN-10: 157766440X

ISBN-13: 9781577664406

Edition: 4th 2006

Authors: Carole M. Howard, Wilma K. Mathews

List price: $30.95

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Description:

"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." "With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the…

Book details

List price: $30.95
Edition: 4th
Copyright year: 2006
Publisher: Waveland Press, Incorporated
Publication date: 2/1/2006
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.836
Language: English




Technology, tabloids and trends : how the new media world is changing your job



Getting started : setting up your program



News : what it is and how it gets to the public



Tools of the trade : from ANRs to white papers



Reporters : helping them meet their objectives



Spokespersons : training and briefing them for their role



Ethics : what's happened to the golden rule?



Media events : how to make them work for you



Going global : how to manage international media relations



Crisis planning : how to anticipate and manage emergency situations



Measurement/evoluation : how to know if your program is working



The future : expanding your counselor role