Driving Growth Through Innovation How Leading Firms Are Transforming Their Futures

ISBN-10: 1576754952
ISBN-13: 9781576754955
Edition: 2nd 2008 (Revised)
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Description: Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage  More...

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Book details

List price: $22.95
Edition: 2nd
Copyright year: 2008
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 2/1/2008
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.770
Language: English

Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them. Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.

Robert B. Tucker is president of The Innovation Resource and an internationally recognised leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles and Tucker has been studying innovators and innovative companies since l981. His pioneering research in interviewing over 50 leading innovators was published in the book Winning the Innovation Game in l986. Since then, he has continued to publish widely on the subject, including his international bestseller, Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages and the first edition of Driving Growth Through Innovation. As one of the thought leaders in the growing Innovation Movement, Tucker is a frequent contributor to publications such as the Journal of Business Strategy, Strategy & Leadership and Harvard Management Update. He has appeared on CNBC, CBS News and was a featured guest on the PBS series, Taking the Lead. Tucker is a much sought after keynote speaker at conventions, company management meetings and industry conferences. Clients include over 200 of the Fortune 500 companies as well as clients in Europe, the Americas, Asia-Pacific and Australia. Robert Tucker resides in Santa Barbara, California with his wife, Carolyn McQuay and daughter Cara Rose Tucker.

Introduction
What It Takes to Drive Growth
Leading Innovation
Cultivating the Culture
Fortifying the Idea Factory
Mining the Future
Filling the Idea Funnel
Producing Powerful Products
Generating Growth Strategies
Selling New Ideas
Taking Action in Your Firm
Acknowledgments
Source Notes and Resources for Further Study
Index
About the Author

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