Success Case Method Find Out Quickly What's Working and What's Not

ISBN-10: 1576751856
ISBN-13: 9781576751855
Edition: 2003
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Description: Providing an evaluation method that is valid, practical, efficient, fast and cheap this book helps answer any organizational question such as Why is a new product launch faultering? Why are some managers losing staff, while others retain theirs? Is  More...

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Book details

List price: $27.95
Copyright year: 2003
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 1/9/2003
Binding: Paperback
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.836
Language: English

Providing an evaluation method that is valid, practical, efficient, fast and cheap this book helps answer any organizational question such as Why is a new product launch faultering? Why are some managers losing staff, while others retain theirs? Is a new training programme truly effective?

Preface
What is the Success Case Method and How Does it Work?
The Basic SCM Questions
Uses for the Success Case Approach
How the Success Case Method Works
The Success Case Method: Step by Step
The SCM Steps
Where the Steps Came From--The Accidental SCM Study
Focusing and Planning a Success Case Study
Envisioning Success: Creating an Impact Model
The Impact Model
Impact Model: The Beginning or the End?
Creating Impact Models
Some Impact Model Examples
State Family Welfare Agency Model
Impact Model for Pharmaceutical Sales Reps Using Laptops
Impact Model for a Beer Distributor
Impact Model for Home Healthcare Services
A Final Note on Impact Models
Using a Survey to Search for Best and Worst Cases
A High Level Look at the Survey Process
Alternatives to the Formal Survey
The Formal Success Case Survey
Devising a Scoring Scheme
Planning the Success Case Survey
Interviewing and Documenting Success Cases
Analyze the Survey Responses to Identify Potential Success Cases
Filling Buckets: The Protocol Conceptual Model
Basic Interview Process
Documenting Success Cases
Communicating Credible and Compelling Results that Tell the Story
The Six Major Success Case Report Conclusions
The Conclusion Types Illustrated
Building Interest in SC Study Findings
Putting the Success Case Method to Work: Strategic Applications
Mining "Gems" from a Large And and Mature Program
Salvaging Valuable Parts from a Doomed Program
Employing a "Rapid Prototyping" Approach
Improving a Vital Support Program
Providing Exemplary Role Models to Teach and Motivate Others
Marketing an Initiative
Pinpointing the Specific Value of "Soft" Interventions
Supporting and Leveraging "Pioneer" Experiences
Your Turn
A Success Case Study Final Report
References
Index
About the Author

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