| |
| |
| Acknowledgments | |
| |
| |
| About the Authors | |
| |
| |
| Introduction | |
| |
| |
| |
| Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach | |
| |
| |
| |
| What Is Commercial Recreation and Tourism? | |
| |
| |
| A Brief History of Commercial Recreation and Tourism | |
| |
| |
| Definitions | |
| |
| |
| Types of Commercial Recreation and Tourism | |
| |
| |
| Expenditures in the Recreation/Leisure/Tourism Industry | |
| |
| |
| Economic, Social, and Environmental Impacts of Commercial Recreation and Tourism | |
| |
| |
| The Role of Government in Commercial Recreation and Tourism | |
| |
| |
| Key Trends in the Recreation and Tourism Industry | |
| |
| |
| The Commercial Recreation and Tourism Experience | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Michelle Kelthy, Executive Spa Director | |
| |
| |
| References | |
| |
| |
| |
| The Entrepreneur | |
| |
| |
| Why Study the Entrepreneur? | |
| |
| |
| Profile of the Entrepreneur | |
| |
| |
| Systematic Entrepreneurship and Sources for Innovation | |
| |
| |
| High Potential Areas for Entrepreneurs | |
| |
| |
| Developing the Entrepreneurial Concept | |
| |
| |
| Challenges Working as an Entrepreneur within an Organization | |
| |
| |
| Entrepreneurial Strategies for the Market | |
| |
| |
| Entrepreneurial Management | |
| |
| |
| Balancing Entrepreneurship with a Healthy Life | |
| |
| |
| Entrepreneurship in Public Service Organizations | |
| |
| |
| Assistance for Entrepreneurs | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Curt Beusman, Tennis Club Owner and Operator | |
| |
| |
| References | |
| |
| |
| |
| The Nature of Commercial Recreation and Tourism | |
| |
| |
| Challenges in the Commercial Recreation and Tourism Industry | |
| |
| |
| Economic and Political Challenges | |
| |
| |
| Constraints to Participation | |
| |
| |
| Overcoming Challenges and Constraints | |
| |
| |
| Economic Concepts Related to Commercial Recreation and Tourism | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Bill Acker and Manta Ray Bay Hotel | |
| |
| |
| References | |
| |
| |
| |
| Initiating and Managing Commercial Recreation and Tourism | |
| |
| |
| |
| Starting the Commercial Recreation Enterprise | |
| |
| |
| Preliminary Considerations | |
| |
| |
| The Feasibility Study | |
| |
| |
| Chapter I: Description of the Business | |
| |
| |
| Chapter II: Regulatory and Risk Analysis | |
| |
| |
| Chapter III: Location Analysis | |
| |
| |
| Chapter IV: Management Analysis | |
| |
| |
| Chapter V: Market Analysis | |
| |
| |
| Chapter VI: Financial Analysis | |
| |
| |
| Chapter VII: Feasibility Recommendation | |
| |
| |
| The Executive Summary and Cover Letter | |
| |
| |
| Financing the Venture | |
| |
| |
| Alternatives in Starting a New Business | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Dodong Uy and the Mantangale Alibuag Resort | |
| |
| |
| References | |
| |
| |
| |
| Financial Management | |
| |
| |
| Financial Objectives | |
| |
| |
| Financial Records | |
| |
| |
| Financial Planning | |
| |
| |
| How to Increase Profits | |
| |
| |
| Other Financial Management Issues | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: The Heart of Bad Investment | |
| |
| |
| References | |
| |
| |
| |
| Marketing in Commercial Recreation and Tourism | |
| |
| |
| Product | |
| |
| |
| Price | |
| |
| |
| Place (Distribution and Allocation) | |
| |
| |
| Promotion | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: The Mason Inn | |
| |
| |
| References | |
| |
| |
| |
| Operations Management | |
| |
| |
| Overview of Management | |
| |
| |
| New Fundamentals of Success | |
| |
| |
| Ethical Business Practices | |
| |
| |
| Human Resources Management | |
| |
| |
| Assest Management | |
| |
| |
| Risk Management | |
| |
| |
| Informatics | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Gearheart by the Sea Resort | |
| |
| |
| References | |
| |
| |
| |
| Commercial Recreation and Tourism Programming | |
| |
| |
| Types and Purposes of Recreation Programs | |
| |
| |
| The Program Process | |
| |
| |
| Special/Promotional Events | |
| |
| |
| Food and Beverage Events | |
| |
| |
| Entertainment Events | |
| |
| |
| Resort Programs | |
| |
| |
| Trips and Tours | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Sarah Sigg-Hewett, Events Director Fig Garden Swim and Racquet Club | |
| |
| |
| References | |
| |
| |
| |
| Industry Profiles | |
| |
| |
| |
| The Travel Industry | |
| |
| |
| Background of the Industry | |
| |
| |
| Travel Trends and Expenditures | |
| |
| |
| Travel Psychology and Behavior | |
| |
| |
| Important Issues in the Travel Industry | |
| |
| |
| Industry Profile: Airlines | |
| |
| |
| Industry Profile: Cruise Lines | |
| |
| |
| Industry Profile: Travel Agencies | |
| |
| |
| Industry Profile: Tour Companies | |
| |
| |
| Other Travel Industries | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Tauck: 85 Years of Excellence Continues | |
| |
| |
| References | |
| |
| |
| |
| The Hospitality industry | |
| |
| |
| Resort Development | |
| |
| |
| Industry Profile: Hotels and Motels | |
| |
| |
| Industry Profile: Ski Resorts | |
| |
| |
| Industry Profile: Casino Resorts | |
| |
| |
| Industry Profile: Timeshare Resorts | |
| |
| |
| Industry Profile: Resort Spas and Spa Resorts | |
| |
| |
| Industry Profile: Recreation Communities | |
| |
| |
| Industry Profile: RV Parks and Campgrounds | |
| |
| |
| Industry Profile: Restaurants | |
| |
| |
| Industry Profile: City Clubs, Nightclubs, and Taverns | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Al Bearse-Red Jacket Resorts | |
| |
| |
| References | |
| |
| |
| |
| Local Commercial Recreation | |
| |
| |
| Industry Profile: Sport, Fitness, and Health Clubs | |
| |
| |
| Industry Profile: Golf Courses and Country Clubs | |
| |
| |
| Industry Profile: Family Entertainment Centers | |
| |
| |
| Industry Profile: Sporting Goods Retail | |
| |
| |
| Industry Profile: Theme, Amusement, and Water Parks | |
| |
| |
| Industry Profile: Fairs, Festivals, and Special Events | |
| |
| |
| Industry Profile: Sports and Entertainment Facilities | |
| |
| |
| Other Local Recreation Industries | |
| |
| |
| Commercialized Public Recreation | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Todd Johnson, Director of Event Services | |
| |
| |
| References | |
| |
| |
| |
| The Career of the Future | |
| |
| |
| A Look Ahead for Commercial Recreation and Tourism | |
| |
| |
| Careers in Commercial Recreation and Tourism | |
| |
| |
| Career Development | |
| |
| |
| Implications for Professional Preparation | |
| |
| |
| Commercial Recreation and Tourism Database Resources | |
| |
| |
| Summary | |
| |
| |
| Spotlight On: Casey Coppinger, Lakewood BlueClaws | |
| |
| |
| References | |
| |
| |
| Index | |