Introduction to Commercial Recreation and Tourism An Entrepreneurial Approach

ISBN-10: 1571676775
ISBN-13: 9781571676771
Edition: 6th 2011
List price: $67.46
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Description: The purpose of this 6th edition remains the same as the first five editions -- to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. This book offers a blend of conceptual  More...

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Book details

List price: $67.46
Edition: 6th
Copyright year: 2011
Publisher: Sagamore Publishing, L.L.C.
Binding: Paperback
Pages: 455
Size: 10.24" wide x 7.09" long
Weight: 2.310
Language: English

The purpose of this 6th edition remains the same as the first five editions -- to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. This book offers a blend of conceptual and practical material to achieve a basic understanding of this diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organisations. Future commercial recreation and tourism entrepreneurs will gain a wealth of useful ideas and information from these pages.

Acknowledgments
About the Authors
Introduction
Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach
What Is Commercial Recreation and Tourism?
A Brief History of Commercial Recreation and Tourism
Definitions
Types of Commercial Recreation and Tourism
Expenditures in the Recreation/Leisure/Tourism Industry
Economic, Social, and Environmental Impacts of Commercial Recreation and Tourism
The Role of Government in Commercial Recreation and Tourism
Key Trends in the Recreation and Tourism Industry
The Commercial Recreation and Tourism Experience
Summary
Spotlight On: Michelle Kelthy, Executive Spa Director
References
The Entrepreneur
Why Study the Entrepreneur?
Profile of the Entrepreneur
Systematic Entrepreneurship and Sources for Innovation
High Potential Areas for Entrepreneurs
Developing the Entrepreneurial Concept
Challenges Working as an Entrepreneur within an Organization
Entrepreneurial Strategies for the Market
Entrepreneurial Management
Balancing Entrepreneurship with a Healthy Life
Entrepreneurship in Public Service Organizations
Assistance for Entrepreneurs
Summary
Spotlight On: Curt Beusman, Tennis Club Owner and Operator
References
The Nature of Commercial Recreation and Tourism
Challenges in the Commercial Recreation and Tourism Industry
Economic and Political Challenges
Constraints to Participation
Overcoming Challenges and Constraints
Economic Concepts Related to Commercial Recreation and Tourism
Summary
Spotlight On: Bill Acker and Manta Ray Bay Hotel
References
Initiating and Managing Commercial Recreation and Tourism
Starting the Commercial Recreation Enterprise
Preliminary Considerations
The Feasibility Study
Chapter I: Description of the Business
Chapter II: Regulatory and Risk Analysis
Chapter III: Location Analysis
Chapter IV: Management Analysis
Chapter V: Market Analysis
Chapter VI: Financial Analysis
Chapter VII: Feasibility Recommendation
The Executive Summary and Cover Letter
Financing the Venture
Alternatives in Starting a New Business
Summary
Spotlight On: Dodong Uy and the Mantangale Alibuag Resort
References
Financial Management
Financial Objectives
Financial Records
Financial Planning
How to Increase Profits
Other Financial Management Issues
Summary
Spotlight On: The Heart of Bad Investment
References
Marketing in Commercial Recreation and Tourism
Product
Price
Place (Distribution and Allocation)
Promotion
Summary
Spotlight On: The Mason Inn
References
Operations Management
Overview of Management
New Fundamentals of Success
Ethical Business Practices
Human Resources Management
Assest Management
Risk Management
Informatics
Summary
Spotlight On: Gearheart by the Sea Resort
References
Commercial Recreation and Tourism Programming
Types and Purposes of Recreation Programs
The Program Process
Special/Promotional Events
Food and Beverage Events
Entertainment Events
Resort Programs
Trips and Tours
Summary
Spotlight On: Sarah Sigg-Hewett, Events Director Fig Garden Swim and Racquet Club
References
Industry Profiles
The Travel Industry
Background of the Industry
Travel Trends and Expenditures
Travel Psychology and Behavior
Important Issues in the Travel Industry
Industry Profile: Airlines
Industry Profile: Cruise Lines
Industry Profile: Travel Agencies
Industry Profile: Tour Companies
Other Travel Industries
Summary
Spotlight On: Tauck: 85 Years of Excellence Continues
References
The Hospitality industry
Resort Development
Industry Profile: Hotels and Motels
Industry Profile: Ski Resorts
Industry Profile: Casino Resorts
Industry Profile: Timeshare Resorts
Industry Profile: Resort Spas and Spa Resorts
Industry Profile: Recreation Communities
Industry Profile: RV Parks and Campgrounds
Industry Profile: Restaurants
Industry Profile: City Clubs, Nightclubs, and Taverns
Summary
Spotlight On: Al Bearse-Red Jacket Resorts
References
Local Commercial Recreation
Industry Profile: Sport, Fitness, and Health Clubs
Industry Profile: Golf Courses and Country Clubs
Industry Profile: Family Entertainment Centers
Industry Profile: Sporting Goods Retail
Industry Profile: Theme, Amusement, and Water Parks
Industry Profile: Fairs, Festivals, and Special Events
Industry Profile: Sports and Entertainment Facilities
Other Local Recreation Industries
Commercialized Public Recreation
Summary
Spotlight On: Todd Johnson, Director of Event Services
References
The Career of the Future
A Look Ahead for Commercial Recreation and Tourism
Careers in Commercial Recreation and Tourism
Career Development
Implications for Professional Preparation
Commercial Recreation and Tourism Database Resources
Summary
Spotlight On: Casey Coppinger, Lakewood BlueClaws
References
Index

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