Improving Leisure Services Through Marketing Action

ISBN-10: 1571674977
ISBN-13: 9781571674975
Edition: 1st 2002
List price: $49.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Segmentation, analysis, communication, and marketing mix are just a few of the principles discussed in this introductory marketing text. The author guides the reader through the entire marketing process, focusing on two main points. Firstly,  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $49.95
Edition: 1st
Copyright year: 2002
Publisher: Sagamore Pub Llc
Binding: Paperback
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.386
Language: English

Segmentation, analysis, communication, and marketing mix are just a few of the principles discussed in this introductory marketing text. The author guides the reader through the entire marketing process, focusing on two main points. Firstly, marketing is largely a circular process that begins and ends with the client. Secondly, marketing is comprised of many stages or steps. However, in order for the marketer to be successful in this process they must be able to recognise this sequential process. This book provides the basic tools and a sound foundation so that the reader is able to implement an effective marketing plan to meet their customers needs and demands.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×