Improving Leisure Services Through Marketing Action

Name: Improving Leisure Services Through Marketing Action
Availability: OutOfStock
ISBN: 9781571674975

ISBN-10: 1571674977

ISBN-13: 9781571674975

Edition: 1st 2002

Authors: Ron E. McCarville

List price: $49.95

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Segmentation, analysis, communication, and marketing mix are just a few of the principles discussed in this introductory marketing text. The author guides the reader through the entire marketing process, focusing on two main points. Firstly, marketing is largely a circular process that begins and ends with the client. Secondly, marketing is comprised of many stages or steps. However, in order for the marketer to be successful in this process they must be able to recognise this sequential process. This book provides the basic tools and a sound foundation so that the reader is able to implement an effective marketing plan to meet their customers needs and demands.

Book details

List price: $49.95
Edition: 1st
Copyright year: 2002
Publisher: Sagamore Pub Llc
Binding: Paperback
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.386
Language: English