Flower Confidential The Good, the Bad, and the Beautiful

ISBN-10: 1565126033
ISBN-13: 9781565126039
Edition: N/A
Authors: Amy Stewart
List price: $13.95 Buy it from $2.89
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Description: Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought-for better or worse-to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists  More...

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Book details

List price: $13.95
Publisher: Algonquin Books of Chapel Hill
Publication date: 3/18/2008
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.660
Language: English

Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought-for better or worse-to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.

Introduction
Breeding
The Birds, the Bees, and a Camel Hair Brush
Engineered to Perfection
Growing
Italian Violets and Japanese Chrysanthemums
Acres under Glass
How the Dutch Conquered the World
Flowers on the Equator
Selling
Forbidden Flowers
The Dutch Auction
Florists, Supermarkets, and the Next Big Thing
Epilogue: Valentine's Day
Care and Feeding of Cut Flowers
Visiting Markets and Growers
Statistics
Notes
Selected Bibliography

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