Retailing Principles Global, Multichannel, and Managerial Viewpoints

ISBN-10: 1563677423

ISBN-13: 9781563677427

Edition: 2nd 2013

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Description:

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed byRetailing Principles: A Global Outlook, Second Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.New to this Edition:• Full-colour illustrations and photographs throughout• Chapter discussing the growth of multichannel retailing• Current information on sustainability as it applies to ecoretailers and ecoconsumers• New unit on retail management principles including two new chapters
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Book details

List price: $115.00
Edition: 2nd
Copyright year: 2013
Publisher: Bloomsbury Academic & Professional
Publication date: 3/15/2013
Binding: Hardcover
Pages: 592
Size: 8.50" wide x 11.00" long x 1.75" tall
Weight: 5.038
Language: English

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