Retail Buying 3rd Edition From Basics to Fashion

Name: Retail Buying 3rd Edition From Basics to Fashion
Price: 6.49 USD
Availability: InStock
ISBN: 9781563677038

ISBN-10: 1563677032

ISBN-13: 9781563677038

Edition: 3rd 2008 (Revised)

Authors: Richard Clodfelter

List price: $82.00

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With an emphasis on developing a strategy for buying, this book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers.

Book details

List price: $82.00
Edition: 3rd
Copyright year: 2008
Publisher: Bloomsbury Academic & Professional
Publication date: 7/16/2008
Binding: Paperback
Pages: 544
Size: 7.30" wide x 9.10" long x 1.10" tall
Weight: 1.980
Language: English

Richard Clodfelter is at the University of South Carolina.



Understanding the Retail Environment Where Buying Occurs


Today's Buying Environment


The Buying Function in Retailing


Buying for Different Types of Stores


Getting Ready to Make Buying Decisions


Obtaining Assistance for Making Buying Decisions


Understanding Your Customers


Understanding Product Trends: What Customers Buy


Planning and Controlling Merchandise Purchases


Forecasting


Preparing Buying Plans


Developing Assortment Plans


Controlling Inventories


Purchasing Merchandise


Selecting Vendors and Building Partnerships


Locating Sources in Domestic and Foreign Markets


Making Market Visits and Negotiating with Vendors


Making the Purchase


Motivating Customers to Buy


Pricing the Merchandise


Promoting the Merchandise