Business of Fashion Designing, Manufacturing, and Marketing

ISBN-10: 1563675706
ISBN-13: 9781563675706
Edition: 3rd 2008 (Revised)
List price: $99.00
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Description: This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing  More...

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Book details

List price: $99.00
Edition: 3rd
Copyright year: 2008
Publisher: Bloomsbury Academic
Publication date: 9/11/2007
Binding: Hardcover
Pages: 656
Size: 7.50" wide x 9.25" long x 1.75" tall
Weight: 3.058
Language: English

This heavily illustrated text focuses on the organization and operation of the fashion industry -- how fashion apparel is designed, manufactured, marketed, and distributed. It captures the dynamics of the industry's various components by emphasizing technological and organizational changes and global perspectives. Instructor's Guide includes chapter objectives, chapter outlines, key terms/concepts, and in-class activities. It also provides exam questions for each chapter as well as guidelines for projects and papers.

Contents: Organization of the US Textile and Apparel Industries
From spinning machine to supply chain management
Business and legal framework of textile and apparel companies
Structure of the US textile industry
Ready-to-wear: Co. Organization
Creating and Marketing Apparel Line
Creating a line: Research
Creating a line: Design
Design development and style selection
Marketing and apparel line
Apparel Production and Distribution
Preproduction process
Sourcing decisions and production centres
Production processes and quality assurance
Distribution and retailing
Organization and Operation of the Accessories and Home Fashions Industries
Accessories
Home Fashions

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