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Fashion Brand Merchandising

ISBN-10: 1563675617
ISBN-13: 9781563675614
Edition: 2009
List price: $72.00 Buy it from $28.06
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Book details

List price: $72.00
Copyright year: 2009
Publisher: Fairchild Books
Publication date: 5/1/2009
Binding: Hardcover
Pages: 416
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 2.090
Language: English

Extended Contents
Preface
Acknowledgments
What Are Fashion Brands?
Fashion Brand Merchandising
Fashion Brands in the Marketplace
Fashion Brands and Consumers
Products, Services, and Fashion Brands
Building Fashion Brands
Planning Fashion Brands
Elements of Fashion Brands
Fashion Brand Communication
Shaping Fashion Brand Experiences
Developing Fashion Brands
The Changing Nature of Fashion Brands
Expanding Fashion Brands
Measuring Fashion Brand Performance
Fashion Brand Portfolios
Working with Fashion Brands
The Fashion Brand Team
Business and Social Issues and Fashion Brands
Future Trends for Fashion Brands
Glossary
Credits
Index

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