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Visual Merchandising and Display 5th Edition

ISBN-10: 1563674459
ISBN-13: 9781563674457
Edition: 5th 2006 (Revised)
Authors: Martin M. Pegler
List price: $107.00 Buy it from $3.99
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Description: This new edition of the best-selling text is for anyone in merchandising--from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most  More...

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Book details

List price: $107.00
Edition: 5th
Copyright year: 2006
Publisher: Bloomsbury Academic
Publication date: 6/9/2006
Binding: Hardcover
Pages: 420
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 3.960
Language: English

This new edition of the best-selling text is for anyone in merchandising--from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Getting Started: Visual Merchandising and Display Basics
Why Do We Display
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display Settings
Where to Display
The Exterior of the Store
Display Window Construction
Store Interiors
What to Use for Successful Displays
Mannequins
Alternatives to the Mannequin
Dressing the Three-Dimensional Form
Fixtures
Dressing Fixtures
Visual Merchandising
Modular Fixtures and Systems in Store Planning
Furniture as Props
Visual Merchandising and Display Techniques
Attention-Getting Devices
Familiar Symbols
Masking and Proscenia
Sale Ideas
Fashion Accessories
Graphics and Signage
Visual Merchandising and Planning
Visual Merchandise Planning
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Related Areas of Merchandising and Display
Point-of-Purchase Display
Exhibit and Trade Show Design
Industrial Display
Fashion Shows
Trade Organizations and Sources
Career Opportunities in Visual Merchandising

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