Developing and Branding the Fashion Merchandising Portfolio

ISBN-10: 1563674270
ISBN-13: 9781563674273
Edition: 2007
List price: $100.00 Buy it from $2.41 Rent it from $14.36
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Description: A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand  More...

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Book details

List price: $100.00
Copyright year: 2007
Publisher: Bloomsbury Academic
Publication date: 2/2/2007
Binding: Paperback
Pages: 224
Size: 8.50" wide x 11.00" long x 0.50" tall
Weight: 1.474
Language: English

A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. The do's and don'ts of resumes and cover letters are addressed, along with tips for interviewing and networking. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.

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