Perry's Department Store A Product Development Simulation

ISBN-10: 1563673770
ISBN-13: 9781563673771
Edition: 2006
List price: $90.00
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Description: "This textbook simulates the product development experiences of a buyer or product developer at Perry's, a fictional department store, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world  More...

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Book details

List price: $90.00
Copyright year: 2006
Publisher: Bloomsbury Academic
Publication date: 3/1/2006
Binding: Paperback
Pages: 128
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 1.144
Language: English

"This textbook simulates the product development experiences of a buyer or product developer at Perry's, a fictional department store, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. Perry's Department Store: A Product Development Simulation covers the entire process of developing a new line of jeans, including defining the customer, conceptualizing the product line, selecting fabric and trims, and completing a spec pack. A CD-ROM accompanies this text and provides resources for students to use while completing the simulation."--BOOK JACKET.

Karen M. Guthrie has taught numerous fashion classes at Virginia Commonwealth University, where she is fashion associate chair. She has also produced fashion shows to raise money for many organisations. Cynthia W. Pierce has 25 years of experience in merchandise planning, analysis, retail buying and sales. She is national account executive with New Creative Enterprises, a division of Decorative Concepts, Inc. She was an assistant professor of merchandising at Virginia Commonwealth University.

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

Perry's Department Store's Trading Area
Data for Defining the Perry's Customer
Industry Research
Theme and/or Inspiration Board Presentations
Design and Concept Board Presentation
Specifications
Blank Work Sheets

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