Fashion Forecasting, 2nd Edition Research, Analysis, and Presentation

ISBN-10: 1563673509
ISBN-13: 9781563673504
Edition: 2nd 2005 (Revised)
List price: $100.00
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Book details

List price: $100.00
Edition: 2nd
Copyright year: 2005
Publisher: Fairchild Books
Publication date: 1/1/2005
Binding: Paperback
Pages: 456
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.738
Language: English

Evelyn L. Brannon is retired from Auburn University, where she was an associate professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. She is a member of several honorary societies, including Epsilon Sigma Phi (extension) and Kappa Tau Alpha (journalism). Her professional memberships include the International Textile and Apparel Association and the Association for Consumer Research. In 2002, she received the Scientific Excellence Award from the National Textile Center for her research efforts.

Forecasting Frameworks
The Fashion Forecasting Process
Introducing Innovation
The Direction of Fashion Change
Cultural Indicators
Fashion Dynamics
Colour Forecasting
Textile Development
The Look: Design Concepts and Style Directions
Marketplace Dynamics
Consumer Research
Sales Forecasting
Forecasting at Work
Competitive Analysis
Presenting the Forecast
Text Features
Resource Pointers providing addresses for Web-based forecasting information
Profiles of forecasting professionals
Chapter activities reinforcing content
Case Studies based on situations prevalent in the textile and apparel industry
Lists of periodical, broadcast and online information sources
Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services
Glossary of key terms
New to this Edition
An 8-page 4-colour insert that demonstrates important theories in fashion forecasting
New career studies and profiles of fashion professionals
Methods explaining how to prepare a forecastiong portfolio
Updated illustrations and discussion questions
Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions
PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text

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