Black America : An Economic Powerhouse in the Dark

Name: Black America : An Economic Powerhouse in the Dark
Availability: OutOfStock
ISBN: 9781560723134

ISBN-10: 1560723130

ISBN-13: 9781560723134

Edition: N/A

Authors: Eric Franey

List price: $17.95

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Book details

List price: $17.95
Publisher: Nova Science Publishers, Incorporated
Binding: Paperback
Pages: 197
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.550
Language: English



Introduction


Billion Dollar Business Opportunities


Important Information When Marketing To African-Americans


Effectively Reaching African-Americans


Ethnic Marketing Is Mainstream Marketing


What Every American Should Know


Important Considerations Involving Affirmative Action and Set Asides


A New Age of Blacks In America


Lets Talk Politics


Analogies, Experiences and Examples


What Business Can Learn From Shameful History


What The Future Holds


Letters To The Author


Index