2014 Thumbnail Media Planner Advertising Rates and Data

ISBN-10: 1493590251
ISBN-13: 9781493590254
Edition: N/A
Authors: Ronald Geskey
List price: $89.95 Buy it from $53.63
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Description: Need media costs? Ad rates? Advertising prices? Media rates? Need to develop a media plan? The only media marketing reference of its kind for the U.S. market, the Thumbnail Media Planner is the advertiser's media marketing guide containing an  More...

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Book details

List price: $89.95
Publisher: CreateSpace Independent Publishing Platform
Publication date: 11/27/2013
Binding: Paperback
Pages: 130
Size: 5.00" wide x 7.75" long x 0.25" tall
Weight: 0.330
Language: English

Need media costs? Ad rates? Advertising prices? Media rates? Need to develop a media plan? The only media marketing reference of its kind for the U.S. market, the Thumbnail Media Planner is the advertiser's media marketing guide containing an overview of advertising media audiences and costs for 2013. With 130 pages of media planning content, the planner contains data about the U.S. market, media costs, local market media rates, and advertising prices for all major media: television advertising rates, radio advertising raes, magazine advertising rates, online advertising costs, newspaper advertising rates, even non traditional media. In addition, this media marketing guide provides a marketing and media overview of several emerging markets-- Baby Boomers, Hispanic market, African American market, and Asian American market. The Media Planner provides forecasts of the media market (supply/demand/advertiser trends) and resulting 2013 costs for all major media types.-- This media planning guide also provides a media/marketing overview of emerging markets including Boomers, Hispanic, African American, and Asian. Users of the Planner include business executives from large corporations as well as smaller companies, advertising and communications agencies, entrepreneurs, venture capitalists, and others in U.S. & foreign countries.

The author, Ron Geskey, has over 30 of experience with major advertising agencies and universities. He has both taught and made his living at media planning and buying for Fortune 50 clients. Ron's professional career began at Leo Burnett in Chicago where he worked in media and in account management on accounts like Keebler Cookies & Crackers, Green Giant, H.J. Heinz, Kentucky Fried Chicken, Allstate Insurance, Union Oil, Glad Bags and others. At D'Arcy, Ron worked with 13 divisions of the 3M Company as well as retail and banking businesses. Ron moved to Detroit in the 1980s to assume a senior management role on the Chevrolet account, both in media and account management.Ron has a masters in communication from Southern Illinois University, doctoral work at Texas Tech, and management development programs at Wharton School of Business, Northwestern University, and Michigan State University. Ron has also written several books, including the annual Thumbnail Media Planner, David vs. Goliath: Guerrilla Media Buying for Small Business: a New Way to Win, Free Marketing in Social Media, and others.

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