Business Writing Today

ISBN-10: 1483358666

ISBN-13: 9781483358666

Edition: 2nd 2016

Authors: Natalie Canavor
List price: $48.00 Buy it from $28.69
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Description: This book is designed to equip students with the knowledge and skills needed to succeed in the workplace and in today's rapidly changing business world. Rife with tips, techniques, and examples, the text covers  writing techniques, strategic writing, and persuasive writing. - Explores how to write resumes, cover letters, memos, letters, email, websites, blogs, social media, and other types of online media- New chapter on Applying Journalism and PR Techniques includes topics such as writing media releases, writing headlines, interview tips, and preparing talking points- Expanded coverage of writing to get a competitive edge in the job market- Expanded coverage of writing internal memos and presentation skills- New View from the Field sidebars. contributed by specialists, offer unique insights and additional ways of thinking about effective messages and documents- New Success Tips highlight how students can use communication skills to achieve personal and professional goals

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Book details

List price: $48.00
Edition: 2nd
Copyright year: 2016
Publisher: SAGE Publications, Incorporated
Publication date: 6/1/2015
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.672
Language: English

Natalie Canavor is a business writer, author and communications consultant whose background includes journalism, magazine editing and public relations. Throughout her career she has originated programs to share the benefits of good writing. Today she conducts workshops on writing-for-results for business audiences and teaches Corporate Communications Writing at New York University.A specialist in strategic messaging, she helps businesses tell their stories effectively through print and online media. Her own byline has appeared on hundreds of features and columns in the New York Times, Newsday, Communication World and a host of business and technical publications. She also wrote a six-year column on better writing for the International Association of Business Communicators' CW Bulletin, read online by 16,000 professionals worldwide.As a national magazine editor she created four successful start-ups, including Today's Filmmaker, Videography, and Technical Photography. As a corporate communicator, she built and directed a 14-person department for New York State's largest educational agency. She counseled top management and local school leaders on communication strategy, oversaw all print and e-media, and developed communications-skills training programs.She is co-author of a popular book for businesspeople, The Truth About the New Rules of Business Writing; and earlier, wrote the best-selling How to Market Your Photographs. Her work has earned dozens of national and international awards for articles, video scripts, web sites and publications. She is former president of the International Association of Business Communicators/Long Island, which recognized her as Communicator of the Year, and a founding officer of IABC's Heritage Region.

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