An Eye Opener for Small Medium Enterprises (Sme’s):

Name: An Eye Opener for Small Medium Enterprises (Sme’s):
Price: 14.35 USD
Availability: InStock
ISBN: 9781479785612

ISBN-10: 147978561X

ISBN-13: 9781479785612

Edition: 2013

Authors: Mathews Mutale

List price: $15.99

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Description:

My motivation for writing this text was to provide Small Business Enterprises (SME s) with holistic, integrative view of Marketing and Business Project Management. A holistic view focuses on how Marketing and Business Project Management contribute to strategic goals of an organization. The linkages for integration include the process selecting Marketing strategies and projects that best support the strategy of a particular organization and that in turn can be supported by the technical and managerial processes made available by the organization to bring projects to completion. In the face of intense, worldwide competition many organizations have reorganized around a philosophy of…

Book details

List price: $15.99
Copyright year: 2013
Publisher: Author Solutions
Binding: Paperback
Pages: 92
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.286
Language: English