Business Statistics for Competitive Advantage with Excel 2013 Basics, Model Building, Simulation and Cases

ISBN-10: 1461473802
ISBN-13: 9781461473800
Edition: 3rd 2013
Authors: Cynthia Fraser
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Description: This text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results  More...

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Book details

List price: $72.00
Edition: 3rd
Copyright year: 2013
Publisher: Springer London, Limited
Publication date: 6/18/2013
Binding: Paperback
Pages: 449
Size: 8.25" wide x 10.75" long x 1.00" tall
Weight: 2.794
Language: English

This text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results into implications for decision makers.

Cynthia Fraser received her Ph.D. from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches Quantitative Analysis I and II. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Journal of International Business Studies, and Journal of Applied Social Psychology.

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