Contemporary Brand Management

ISBN-10: 1452242879

ISBN-13: 9781452242873

Edition: 2015

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Book details

List price: $80.00
Copyright year: 2015
Publisher: SAGE Publications, Incorporated
Publication date: 1/17/2014
Binding: Paperback
Pages: 272
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 0.880
Language: English

Johny K. Johansson McCrane/Shaker Prof of International Business, McDonough School of BusinessEDUCATION: Ph.D. (1972) University of California, Berkeley, Marketing and Econometrics M.B.A. (1967) University of California, Berkeley, Administration and PolicyCivilekonom (1964) StockholmSchool of Economics, Economics and BusinessProfessor Johansson has published over 70 academic articles and chapters in books.� His main teaching and research focus is on global brands and marketing strategy.� He has consulted with companies around the world, including Standard Oil of Indiana, General Electric and Xerox in the U.S., Beiersdorf, Volvo, and Ford in Europe, and Honda, Mazda and Fuji Film in Japan. He has also conducted seminars at academic institutions, including Stanford, M.I.T., and ColumbiaUniversity in the U.S., INSEAD in France, Vienna's Neue Wirtschaftsuniversitat, and Hitotsubashi, Kobe and NagoyaUniversities in Japan.� He is a Fellow of the Academy of International Business.� In 2010 Professor Johansson received a Lifetime Award for Contributions to Global Marketing from the American Marketing Association. Professor Johansson is the author of Global Marketing, In Your Face: How American Marketing Excess Fuels Anti-Americanism , and co-author of Relentless: The Japanese Way of Marketing.

Kurt A. Carlson Associate Professor of Marketing, McDonough School of Business Director of Research, Georgetown Institute for Consumer ResearchEDUCATION: Ph.D. (2001) Cornell University, Marketing M.S. (1993) University of Wisconsin, Agricultural and Applied EconomicsB.S. (1990) University of Wisconsin, Agricultural and Applied EconomicsProfessor Carlsonrsquo;s teaching and research involve the marketing management implications of consumer decision making processes. His research has been published in several top journals in marketing, psychology, and management.� From 2001-2009 he was on the faculty at Duke University. Professor Carlson has published extensively on the topic of the development of consumer preferences and the influence of the product formation process on decision making. Though much of his research explores consumer decision making, he also studies how voters, jurors, and managers make decisions. He has consulted for the Wisconsin Center for Dairy Research and Wisconsin Milk Marketing Board.� Dr. Carlson teaches courses on Market Intelligence, Consumer Behavior, and Marketing Management.

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