Managing Innovation and Entrepreneurship

ISBN-10: 145224135X
ISBN-13: 9781452241357
Edition: 2014
List price: $80.00
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Book details

List price: $80.00
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 7/11/2013
Binding: Paperback
Pages: 224
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.836
Language: English

Robert D. Hisrich (Ph.D.) is the Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and Ph.D. degrees from the University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored and co-authored twenty-one books including Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Eighth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2010), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011) and Technology Entrepreneurship: Creating, Capturing, and Protecting Value (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2010). He has written over 300 articles on entrepreneurship, international business management, and venture capital. He has instituted academic and training programs in Hungary, Russia, and China.

Preface
Acknowledgments
Discovering the Origins of Innovation and Entrepreneurship
The Entrepreneurial/Innovative Economy
Scenario: Facebook
Introduction
Entrepreneurship-What It Means and Why It Is Important
The Historic Development of Entrepreneurship
The Meaning of Entrepreneurship to Different Groups
Innovation-Meaning and Importance
Characterizations of Innovation
Phases of Innovation
The Link Between Entrepreneurship and Innovation
Entrepreneurship, Innovation, and Organizational Performance
Entrepreneurship, Innovation, and the Economy
The Benefits of Entrepreneurship and Innovation to an Economy
A Framework for Managing Entrepreneurship and Innovation
Summary
References
Suggested Readings
Creativity and Innovation
Scenario: Virgin Atlantic Airlines
Introduction
What Is Creativity?
The Creative Process
Preparation
Incubation
Illumination
Validation
Implementation
Creative Techniques
Components of Individual Creativity
Organizational Creativity and Innovation
What Makes An Organization Creative?
The Link Between Creativity and Innovation
Summary
References
Suggested Readings
Innovation and Entrepreneurship in Context
Scenario: Zara Retail
Introduction
Innovation and Entrepreneurship in Context
Open Innovation
Forms of Innovation
Sources of Innovation
Opportunities for Innovation
The Process of Innovation
Innovation, Technology, and Market Factors
Summary
References
Suggested Readings
Managing Innovation and Entrepreneurship
Building an Innovative and Entrepreneurial Organization
Scenario: Xerox
Introduction
The Changing Environment
The Role of Innovation, Entrepreneurship, and Strategy in Achieving Sustainable Competitive Advantage
Integration of Innovation and Entrepreneurship With Strategy
Innovation and Entrepreneurial Strategic Analysis
External Environment
Entrepreneurial Climate
Entrepreneurial Behavior
Customer/Stakeholder Focus
Strategic Choice for Value Creation and Competitiveness
Strategic Implementation for Value Creation and Sustained Competitive Advantage
Top Management Support
Building a Customer-Focused Innovative and Entrepreneurial Strategy
Summary
References
Suggested Readings
Developing Innovation and Entrepreneurship in Both Individuals and Teams
Scenario: L'Or�al
Introduction
Innovation and Entrepreneurship Among Individuals and Teams
Entrepreneurship and Marketing
Organizational Alignment of Entrepreneurial Orientation and Market Orientation
Entrepreneurial Orientation, Market Orientation, and Learning Link
Market and Customer Analysis for Innovation and Entrepreneurial Activities
Innovation and Entrepreneurship in Challenging Economic Times
Summary
References
Suggested Readings
Design Thinking and Innovation
Scenario: IKEA
Definition of Design Thinking
Aspects of Design Thinking
Defining the Problem
Developing the Options
Determining the Direction
Selecting the Best Solution
Executing
Organizational Barriers
Lack of Management Commitment
Lack of Performance Indicators
Resistance to Change
Overall Culture
IDEO
Redbox Automated Retail LLC
IKEA
Future
Futures Thinking
Creative Intelligence
References
Suggested Readings
Operationalizing Innovation and Entrepreneurship
Developing New Products, Services, and Ventures
Scenario: Reliance India
Introduction
Determining Available Opportunities
Gap Analysis
Trimming Technique
Product Planning and Development Process
Idea Development Process
Concept of Newness
Newness to Consumer
Newness to Individual and Organization
Newness to the Distribution System
Opportunity Assessment Plan
Summary
References
Suggested Readings
The Global Business Plan
Scenario: Ryanair
What Is a Global Business Plan?
Purpose of a Business Plan
Aspects of a Business Plan
Implementing the Business Plan
Summary
Suggested Readings
Making It All Happen: The Future of Innovation and Entrepreneurship
International Opportunities for Innovation and Entrepreneurship
Scenario: Unilever
Introduction
International and Domestic Innovation and Entrepreneurship: Important Considerations
Development in International Innovation and Entrepreneurship
Global Market Conditions
International Collaboration
Lack of Confidence in Economies
Changes in the Business Environment
Entrepreneurial Mind-Set
Growth in Environmental and Sustainable Development
Foreign Market Selection
Ethics and International Business
Performance Measures of Innovation and Entrepreneurship
Financial Performance
Non-Financial Performance
Innovation Performance
Summary
References
Suggested Readings
The Future Impact of Innovation on Consumers, Business, and Government
Scenario: Local Motors, Inc., and Industry City Distillery
Impacts on Consumers
Interconnected Consumer
Networked Consumer
Empowered Consumer
Impact on Business
Social Networks
Open Innovation
Emerging Markets
Workforce Recruitment and Retention
Impact on Government
Employment Factor, Small Business Creation, and Job Creation
Taxes and Regulations
Government-Sponsored Research Programs
Labor Force Education
Culture of Creativity and Entrepreneurship
Summary
References
Suggested Readings
Index
About the Authors

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