Rhetorical Power of Popular Culture Considering Mediated Texts

ISBN-10: 1452229953
ISBN-13: 9781452229959
Edition: 2nd 2014
List price: $76.00 Buy it from $36.25
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Description: This introductory textbook introduces students to rhetorical theory and criticism through studying the persuasive potential of today's "texts" in popular culture. Each chapter introduces students to a particular rhetorical theory (e.g., narrative,  More...

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Book details

List price: $76.00
Edition: 2nd
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 9/11/2013
Binding: Paperback
Pages: 312
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 1.034
Language: English

This introductory textbook introduces students to rhetorical theory and criticism through studying the persuasive potential of today's "texts" in popular culture. Each chapter introduces students to a particular rhetorical theory (e.g., narrative, dramatistic, Marxist, feminist), explores examples from popular culture that relate to the theory, and demonstrates how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Sample student essays in every chapter apply the critical approach of each chapter to a popular culture text to demonstrate rhetorical criticism in practice. Deanna Sellnow offers a step-by-step introduction that makes rhetorical theory and criticism accessible, relevant, and meaningful to students by focusing on the powerful roles that TV programs, advertisements, music, comics, and movies play in influencing our behaviors and beliefs.

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

Preface
New to This Edition
Features Retained and Updated in This Edition
Chapter-By-Chapter Revisions
Companion Site for Students
Acknowledgments
What is Popular Culture and Why Study It?
What Is Popular Culture?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting Rhetorical Analyses of Popular Culture Texts
Selecting a Text and Formulating a Research Question
Selecting a Rhetorical Perspective
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Student Essay
Summary
Challenge
References
Expanding the Rhetorical Tradition
The! Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
Classical Period
Middle Ages
Renaissance
18th and 19th Century
Modern Rhetoric
The Neo-Aristotelian Approach to Rhetorical Criticism
Describing the Rhetorical Situation
Interpreting the Text According to the Five Canons
Evaluating the Overall Effect and Implications
New (Contemporary and Postmodern) Rhetorical Approaches
Sample Published Essay
Sample Student Essay
Summary
Challenge
References
A Narrative Perspective
Narration
Narrative Rationality
Coherence
Fidelity
Conducting a Narrative Analysis
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Published Essays
Sample Student Essay
Summary
Challenge
References
A Dramatistic Perspective
The Dramatistic Life Cycle
Cluster Analysis
The Pentad
The Five Elements
The Ratios
The Motive
Transcendence
Mortification
Victimage
Conducting a Dramatistic Analysis
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Published Essay
Sample Student Essay
Summary
Challenge
References
A Symbolic Convergence Perspective
Fantasy Theme Analysis
Rhetorical Visions, Master Analogues, and Life Cycles
Conducting a Symbolic Convergence Analysis
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Analysis
Sample Published Essay
Sample Student Essay
Summary
Challenge
References
A Neo-Marxist Perspective
Ideology and Hegemony
Materialism and Economic Metaphors
Sites of Struggle
Conducting a Neo-Marxist Analysis
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Published Essay
Sample Student Essays
Summary
Challenge
References
Feminist Perspectives
Hegemony
Sites of Struggle
Waves of Feminism
First-Wave Feminism
Second-Wave Feminism
Third-Wave Feminism
Feminist Perspectives
A Liberal Feminist Perspective
A Radical Feminist Perspective
A Marxist Feminist Perspective
A Cultural Feminist Perspective
Conducting a Feminist Analysis
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Analysis
Sample Published Essays
Sample Student Essay
Summary
Challenge
References
A Music Perspective: The Illusion of Life
Music as Rhetoric
The Illusion of Life
Virtual Time
Virtual Experience
Congruity and Incongruity
Ambiguity and Ascription
Conducting an Illusion of Life Analysis
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Published Essays
Sample Student Essay
Summary
Challenge
References
Visual Perspectives
History and Nature of Visual Communication
Visual Theory Perspectives
Gestalt Theory
Semiotics
Cognitive Theory
Visual Pleasure Theory
Psychoanalytic Theory, Scopophelia, and Narcissism
Fetishism, Voyeurism, and Narcissism in Visual Pleasure Theory
Conducting a Visual Pleasure Analysis
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Published Essays
Sample Student Essay
Summary
Challenge
References
Media-Centered Perspectives
Media Ecology Theory
Media History
Media Laws
Media Logic
Commodification
Amplification and Reduction
Social Learning Theory
Parasocial Relationship Theory
Cultivation Theory
Conducting an Analysis Using a Media-Centered Perspective
Selecting an Appropriate Text
Examining the Text (Describe and Interpret)
Evaluating Potential Implications of the Text
Sample Published Essays
Sample Student Essay
Summary
Challenge
References
Appendix. Writing a Popular Culture Rhetorical Essay
Collecting Research and Examining Your Text
Writing Your Essay
The Introduction
The Body
Conclusions
Presenting Your Essay
The Introduction
The Body
The Conclusion
Summary
Glossary
Index
About the Author

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