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International Marketing

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ISBN-10: 1452226350

ISBN-13: 9781452226354

Edition: 2013

Authors: Daniel W. Baack, Eric G. Harris, Donald E. (Edward) Baack, Donald E. (Edward) Baack

List price: $110.00
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Description:

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local…    
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Book details

List price: $110.00
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 2/7/2012
Binding: Hardcover
Pages: 688
Size: 8.50" wide x 11.50" long x 1.25" tall
Weight: 3.630
Language: English

Daniel W. Baack is an Assistant Professor of Marketing at the University of Denver. His doctoral degree is in International Business and Marketing. His research has been published in leading marketing journals including the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, International Business Review, and the Journal of Business Research. He has given over 40 presentations to both business professionals and academics in various domestic and global settings, including Canada, China, Italy, Mexico, Sweden, and Taiwan. He is the co-author of a series of online modules on business ethics and has published a chapter in the…    

Eric Harris is the department Chair and Associate Professor at Pittsburg State University. His scholarly works include publications in Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, Journal of Business Research, Psychology & Marketing, Journal of Business and Psychology, Journal of Brand Management, Journal of Consumer Marketing, and other respected marketing journals. His professional and consulting experiences are in the areas of marketing, sales, and promotions management. He is consulting editor for Journal of Managerial Issues, and he serves on the review boards for Journal of Business Research, Journal of Marketing…    

Donald Baack holds the rank of University Professor of management at Pittsburg (Kansas) State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory.Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in…