Media Literacy

ISBN-10: 1452206252
ISBN-13: 9781452206257
Edition: 6th 2013
Authors: W. James Potter
List price: $119.00 Buy it from $3.00
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Description: Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing  More...

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Book details

List price: $119.00
Edition: 6th
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 1/1/2012
Binding: Paperback
Pages: 552
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 2.046
Language: English

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

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