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| Foreword | |
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| Introduction | |
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| Introduction to Blogging | |
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| Blog Basics | |
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| Why Blog? | |
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| Joel Henriques, Made by Joel | |
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| Types of Blogs | |
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| Anatomy of a Blog | |
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| Lauren Willhite, Color Collective | |
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| Finding Your Voice and Niche | |
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| Your Blog's Personality and Niche | |
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| Your Blog's Aesthetic | |
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| Jay B Sauceda, Public School | |
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| Naming Your Blog | |
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| Joelle Hoverson, The Purl Bee | |
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| Being Authentic | |
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| Blog Writing and Voice | |
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| Naomi Davis, Rockstar Diaries | |
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| Unique Content | |
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| Powering Your Blog | |
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| Choosing a Platform | |
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| Domain Names | |
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| Designing Your Blog | |
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| Jamie Beck, From Me to You | |
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| Writing a Compelling Bio | |
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| What to Post | |
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| Adding Images to Your Post | |
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| Come on, Get Snappy | |
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| Amy Cao, Amy Blogs Chow | |
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| Frequency of Posts | |
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| Planning Ahead and Blogging from Afar | |
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| Establishing a Creative Workspace | |
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| Blogging Community Etiquette | |
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| Be Active Online | |
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| Contact Your Fellow Bloggers | |
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| Contribute to Other Blogs | |
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| Geninne D. Zlatkis, Geninne's Art Blog | |
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| Initiate a Local Blogger Meet-Up | |
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| Prepare Your Cocktail Party Spiel | |
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| The Social Network | |
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| Cecilia Liu, kate spade new york | |
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| Conferences | |
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| Gabrielle Blair, Altitude Design Summit | |
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| Accepting Submissions | |
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| Giving Credit | |
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| Wendy Withers, Girl Crush | |
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| Commenting | |
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| Making Your Blog a Business | |
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| Business Essentials | |
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| Protecting Your Work | |
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| Caitlin McGauley, Caitlin McGauley | |
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| Financing Your Blog Business | |
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| Record Keeping and Taxes | |
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| Emily Henderson, Emily Henderson | |
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| Creating a Business Plan | |
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| Monetizing Your Blog | |
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| Measuring Traffic and Understanding Analytics | |
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| The ABCs of SEO | |
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| Emily Schuman, Cupcakes and Cashmere | |
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| Getting Sponsors | |
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| Types of Banner Ads | |
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| What to Charge | |
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| April Winchell, Regretsy | |
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| Your Media Kit | |
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| Joining a Blog Ad Network | |
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| Julieta Alvarado, Glam Media | |
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| How to Place an Ad on Your Blog | |
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| Renewals | |
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| The Sponsored Life | |
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| Affiliate Programs | |
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| Full Disclosure | |
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| The Next Stage of Blogging Growth | |
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| Updating Your Blog's Design | |
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| Going Full-Time | |
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| Blogger's Block | |
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| Expanding beyond Being a Solo Author | |
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| Emily Newman, Once Wed | |
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| Dealing with Copycats | |
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| Finding a Blog/Life Balance | |
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| Using Your Blogging Skills for Others | |
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| Getting Published | |
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| Grace Bonney, Design*Sponge | |
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| Selling Products | |
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| Your Blog's Future | |
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| Resources | |
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| Index | |
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| Acknowledgments | |