Contagious Why Things Catch On

ISBN-10: 1451686579
ISBN-13: 9781451686579
Edition: 2012
Authors: Jonah Berger
List price: $29.99 Buy it from $2.38
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Description: Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Why does some  More...

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Book details

List price: $29.99
Copyright year: 2012
Publisher: Simon & Schuster, Incorporated
Publication date: 3/5/2013
Binding: Hardcover
Pages: 256
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 1.012
Language: English

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.Contagiousis filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.

Introduction: Why Things Catch On
Why $100 is a good price for a cheesesteak
Why do some things become popular?
Which is more important, the message or the messenger?
Can you make anything contagious?
The case of the viral blender
Six key STEPPS
Social Currency
When a telephone booth is a door
Ants can lift fifty times their own weight
Why frequent flier miles are like a video game
When it's good to be hard to get
Why everyone wants a mix of tripe, heart, and stomach meat
The downside of getting paid
We share things that make us look good
Triggers
Which gets more word of mouth, Disney or Cheerios?
Why a NASA mission boosted candy sales
Could where you vote affect how you vote?
Consider the context
Explaining Rebecca Black
Growing the habitat: Kit Kat and coffee
Top of mind, tip of tongue
Emotion
Why do some things make the Most E-Mailed list?
How reading science articles is like standing at the edge of the Grand Canyon
Why anger is like humor
How breaking guitars can make you famous
Getting teary eyed about online search
When we care, we share
Public
Is the Apple logo better upside down than right side up?
Why dying people turn down kidney transplants
Using moustaches to make the private public
How to advertise without an advertising budget
Why anti-drug commercials might increase drug use
Built to show, built to grow
Practical Value
How an eighty-six-year-old made a viral -video about corn
Why hikers talk about vacuum cleaners
E-mail forwards are the new barn raising
Will people pay to save money?
Why $100 is a magic number
When lies spread faster than the truth
News you can use
Stories
How stories are like Trojan horses
Why good customer service is better than any ad
When a streaker crashed the Olympics
Why some story details are unforgettable
Using a panda to make valuable virality
Information travels under the guise of idle chatter
Epilogue
Why 80 percent of manicurists in California are Vietnamese
Applying the STEPPS
Acknowledgments
Notes
Index

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