Lean Analytics Use Data to Build a Better Startup Faster

ISBN-10: 1449335675
ISBN-13: 9781449335670
Edition: 2013
List price: $24.99 Buy it from $14.80
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Description: If you’re involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and  More...

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Book details

List price: $24.99
Copyright year: 2013
Publisher: O'Reilly Media, Incorporated
Publication date: 3/21/2013
Binding: Paperback
Pages: 250
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.716
Language: English

If you’re involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you’re evaluating your business model, testing new features, enticing investors, or reporting progress to advisers.Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup’s single most important metric, and how to iterate until you get it right.While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.

Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant, and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies. Alistair is the author of three books on web performance, analytics, and IT operations, and is currently working on Lean Analytics , a book on using data to build a better business faster that's due out in March from O'Reilly Media. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting . Alistair chairs O'Reilly's Strata Conference .

Ben Yoskovitz is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow on financing. A great deal of Ben’s experience and thought leadership around Lean Startup and analytics emerged during this time. Ben has been blogging since 2006. The “Instigator Blog” ( http://instigatorblog.com ) is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and other accelerator programs, including FounderFuel (a TechStars-like program in Montreal.) He regularly speaks at startup conferences and events, including the Michigan Lean Startup Conference, Internet Marketing Conference, etc.

Foreword
Preface
Stop Lying To Yourself
We're All Liars
How to Keep Score
Deciding What to Do with Your Life
Data-Driven Versus Data-Informed
Finding The Right Metric for Right Now
Analytics Frameworks
The Discipline of One Metric That Matters
What Business Are You In?
Model One: E-commerce
Model Two: Software as a Service (SaaS)
Model Three: Free Mobile App
Model Four: Media Site
Model Five: User-Generated Content
Model Six: Two-Sided Marketplaces
What Stage Are You At?
Stage One: Empathy
Stage Two: Stickiness
Stage Three: Virality
Stage Four: Revenue
Stage Five: Scale 1
Model + Stage Drives the Metric You Track
Lines In The Sand
Am I Good Enough?
E-commerce: Lines in the Sand
SaaS: Lines in the Sand
Free Mobile App: Lines in the Sand
Media Site: Lines in the Sand
User-Generated Content: Lines in the Sand
Two-Sided Marketplaces: Lines in the Sand
What to Do When You Don't Have a Baseline
Putting Lean Analytics To Work
Selling into Enterprise Markets
Lean from Within: Intrapreneurs
Conclusion: Beyond Startups
Appendix: References and Further Reading
Index

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