Handbook of Global Health Communication

ISBN-10: 1444338625

ISBN-13: 9781444338621

Edition: 2012

List price: $220.95
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Description: International in scope, The Handbook of Global Health Communication offers a comprehensive and up–to–date analysis of the role of communication processes in global public health, development and social changeBrings together 32 contributions from well–respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programsOffers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about healthAdopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

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Book details

List price: $220.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/29/2012
Binding: Hardcover
Pages: 680
Size: 7.00" wide x 10.00" long x 1.50" tall
Weight: 2.640

Notes on Contributors
Acknowledgments
Introduction
Perspectives on Communication and Global Health
Theoretical Divides and Convergence in Global Health Communication
New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices
Rethinking Health Communication in Aid and Development
Toward a Global Theory of Health Behavior and Social Change
Theoretical Perspectives on and Approaches to Health Communication in a Global Context
The Impact of Health Communication Programs
Promoting Health through Entertainment-Education Media: Theory and Practice
Interpersonal Health Communication: An Ecological Perspective
Community Health and Social Mobilization
Health, News, and Media Information
Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua
Community Media, Health Communication, and Engagement: A Theoretical Matrix
Global E-health Communication
Managing Fear to Promote Healthy Change
Innovations in the Evaluation of Social-Change Communication for HIV and AIDS
Case Studies of Applied Theory and Innovation
Mobile Phones: Opening New Channels for Health Communication
Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research
Participatory Health Communication Research: Four Tools to Complement the Interview
Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration
Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory-Praxis from Avian Influenza Control
Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique
jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People
Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India
Women's Health and Healing in the Peruvian Amazon: Minga Per�'s Participatory Communication Approach
Positive Deviance, Good for Global Health
Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States
"Children can't wait": Social Mobilization to Secure Children's Rights to Social Security
Crosscutting Issues
Capacity Building (and Strengthening) in Health Communication: The Missing Link
Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership
Communication and Public Health in a Glocalized Context: Achievements and Challenges
Conclusions: Rethinking the Field
Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication
Conclusions: Why Communication Matters in Global Health
Index
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