Managing Corporate Social Responsibility A Communication Approach

ISBN-10: 1444336452

ISBN-13: 9781444336450

Edition: 2011

List price: $26.95 Buy it from $4.50
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Description:

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
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Book details

List price: $26.95
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 9/2/2011
Binding: Paperback
Pages: 200
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.858
Language: English

Dr. W. Timothy Coombs (PhD, Public Affairs and Issues Management, Purdue University) is a professor in the Nicholson School of Communication at the University of Central Florida. His crisis management books include the award-winning Ongoing Crisis Communication: Code Red in the Boardroom as well as The Handbook of Crisis Communication (with Sherry Holladay). His crisis communication research was awarded the 2002 Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America. Dr. Coombs has published more than 40 research articles, most focusing on crisis communication, as well as more than 30 book chapters on the subject. He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients, and has been invited by governments and businesses around the world to present his ideas and insights into crisis communication.

Contents in Detail
Acknowledgments
Conceptualizing Corporate Social Responsibility
Strategic CSR
CSR Scanning and Monitoring
Formative Research
Create the CSR Initiative
Communicate the CSR Initiative
Evaluation and Feedback
CSR Issues
References
Index
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