Intrapreneurship Managing Ideas Within Your Organization

ISBN-10: 1442641436
ISBN-13: 9781442641433
Edition: 2011
Authors: Kevin C. Desouza
List price: $36.95
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Description: As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company?s ability to compete is contingent on how well it leverages its employees? ideas. So, why are  More...

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Book details

List price: $36.95
Copyright year: 2011
Publisher: Isabella Rotman Publishing
Publication date: 12/10/2011
Binding: Hardcover
Pages: 232
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 1.452
Language: English

As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company?s ability to compete is contingent on how well it leverages its employees? ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurshipprovides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company?s existing structure.Based on Kevin C. Desouza?s research and experience consulting with thirty global organizations, Intrapreneurshipoutlines ways to mobilize all types of ideas ? including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurshipwill help you to identify the value in your own ideas and those of others to ultimately benefit your organization.

Kevin C. Desouza is the director of the Metropolitan Institute and an associate professor at the Center for Public Administration and Policy at Virginia Tech.

Foreword
Introduction
The Concept of Intrapreneurship
Why Intrapreneurship Is Important Now
Decentralization of Ideas
Empowering the Front Lines
User-Driven Innovation
The Digital Generation
Realizing the Promise of Intrapreneurship
Lens and Perspective
Roadmap
The End Game
Ideas, Roles, and Process
Ideas
Scaling Ideas
Scope of Ideas
Degree of Change of Ideas
Orientation of Ideas
Navigating the Idea Space
Roles
The Intrapreneur
The Manager
The Observers
The Owner and/or Organization
The Process
Conclusion
Idea Generation and Mobilization
Organizational Perspective
Idea Generation
Idea Mobilization
Design Considerations for Idea Generation and Mobilization
Employee Perspective'
Idea Creation
Idea Mobilization
Conclusion
Advocating and Screening
Organizational Perspective
Idea Advocacy
Idea Screening
Design Considerations for Idea Advocacy and Screening
Employee Perspective
Idea Advocacy
Idea Screening
Conclusion
Idea Experimentation
Organizational Perspective
Looking beyond R&D Labs for Experimentation
Valuing an Experimentation Culture
On Developing an Experimentation Process to Test the Feasibility of Ideas
Refining the.Experimentation Process of the Organization
Design Considerations in Experimentation
Employee Perspective
Methods for Experimentation
Experimentation Simplified
Getting Help From Your Friends
Experimenting outside the Organization
Conclusion
Idea Commercialization
Organizational Perspective
Creating the Commercialization Team
Conversation with the Idea Creators
Recognition and Compensation for Idea Creators
Identifying Resources and Assets
Markets
Packaging, Pricing, and Promotion
Implementation Plans
Performance Measurement
Employee Perspective
Appreciate the Commercialization Process
Working with the Commercialization Team
Negotiating Compensation for Idea and Effort
Conclusion
Diffusion and Implementation of Ideas
Organizational Perspective
Diffusing Ideas
Implementing Ideas
Employee Perspective
Diffusing Ideas
Implementing Ideas
Conclusion
Intrapreneurship from Concept to Sustained Competitive Advantage
Open Up a Dialogue
Create a Network of Believers
Take a Community Approach
Learn/ Unlearn, and Relearn
Build Multiple Avenues
Keep Feedback Mechanisms Simple
Collect Feedback with a Plan in Mind
Communicating Feedback
Technology Doesn't Drive the Process
The Human Factor
If You Can't Measure It... You Can't Manage It
Tracing the Maturity of Intrapreneurship Processes and Linking Them to Business Value
Concluding Thoughts
Notes
Acknowledgments
About the Author
Index

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