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| Foreword | |
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| Introduction | |
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| The Concept of Intrapreneurship | |
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| Why Intrapreneurship Is Important Now | |
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| Decentralization of Ideas | |
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| Empowering the Front Lines | |
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| User-Driven Innovation | |
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| The Digital Generation | |
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| Realizing the Promise of Intrapreneurship | |
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| Lens and Perspective | |
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| Roadmap | |
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| The End Game | |
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| Ideas, Roles, and Process | |
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| Ideas | |
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| Scaling Ideas | |
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| Scope of Ideas | |
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| Degree of Change of Ideas | |
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| Orientation of Ideas | |
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| Navigating the Idea Space | |
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| Roles | |
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| The Intrapreneur | |
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| The Manager | |
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| The Observers | |
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| The Owner and/or Organization | |
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| The Process | |
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| Conclusion | |
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| Idea Generation and Mobilization | |
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| Organizational Perspective | |
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| Idea Generation | |
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| Idea Mobilization | |
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| Design Considerations for Idea Generation and Mobilization | |
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| Employee Perspective' | |
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| Idea Creation | |
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| Idea Mobilization | |
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| Conclusion | |
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| Advocating and Screening | |
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| Organizational Perspective | |
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| Idea Advocacy | |
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| Idea Screening | |
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| Design Considerations for Idea Advocacy and Screening | |
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| Employee Perspective | |
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| Idea Advocacy | |
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| Idea Screening | |
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| Conclusion | |
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| Idea Experimentation | |
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| Organizational Perspective | |
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| Looking beyond R&D Labs for Experimentation | |
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| Valuing an Experimentation Culture | |
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| On Developing an Experimentation Process to Test the Feasibility of Ideas | |
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| Refining the.Experimentation Process of the Organization | |
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| Design Considerations in Experimentation | |
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| Employee Perspective | |
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| Methods for Experimentation | |
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| Experimentation Simplified | |
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| Getting Help From Your Friends | |
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| Experimenting outside the Organization | |
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| Conclusion | |
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| Idea Commercialization | |
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| Organizational Perspective | |
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| Creating the Commercialization Team | |
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| Conversation with the Idea Creators | |
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| Recognition and Compensation for Idea Creators | |
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| Identifying Resources and Assets | |
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| Markets | |
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| Packaging, Pricing, and Promotion | |
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| Implementation Plans | |
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| Performance Measurement | |
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| Employee Perspective | |
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| Appreciate the Commercialization Process | |
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| Working with the Commercialization Team | |
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| Negotiating Compensation for Idea and Effort | |
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| Conclusion | |
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| Diffusion and Implementation of Ideas | |
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| Organizational Perspective | |
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| Diffusing Ideas | |
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| Implementing Ideas | |
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| Employee Perspective | |
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| Diffusing Ideas | |
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| Implementing Ideas | |
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| Conclusion | |
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| Intrapreneurship from Concept to Sustained Competitive Advantage | |
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| Open Up a Dialogue | |
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| Create a Network of Believers | |
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| Take a Community Approach | |
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| Learn/ Unlearn, and Relearn | |
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| Build Multiple Avenues | |
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| Keep Feedback Mechanisms Simple | |
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| Collect Feedback with a Plan in Mind | |
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| Communicating Feedback | |
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| Technology Doesn't Drive the Process | |
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| The Human Factor | |
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| If You Can't Measure It... You Can't Manage It | |
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| Tracing the Maturity of Intrapreneurship Processes and Linking Them to Business Value | |
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| Concluding Thoughts | |
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| Notes | |
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| Acknowledgments | |
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| About the Author | |
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| Index | |