Strategic Communications for School Leaders

ISBN-10: 1442209437
ISBN-13: 9781442209435
Edition: 2011
List price: $28.00
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Description: Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of  More...

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Book details

List price: $28.00
Copyright year: 2011
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 3/16/2011
Binding: Paperback
Pages: 198
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.638
Language: English

Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources.

Foreword
Preface
Acknowledgments
Introduction
Why Communication Is Important
The Public Has a Right to Know
School Districts Need to Engender Trust
School Districts Need to Advocate for Themselves
How Best to Communicate
Know Who's Listening and How to Reach Them
Align Communications with District Goals and Values
Show, Don't Tell
Cultivate Credibility
Take Advantage of Technology
Develop a Strategic Communications Plan
It All Comes Together
What Happens When Your Communications Are Working
Communication Examples from District 731/2 Education Fund Referendum in 2004
Examples of Differentiating Communications
Crafting the Vision
Teacher-Family Communications
Communications Audit
Notes
Bibliography
Index
About the Authors

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