Political Campaign Communication Principles and Practices

ISBN-10: 1442206721
ISBN-13: 9781442206724
Edition: 7th 2011
List price: $26.95 Buy it from $21.65
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Description: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has  More...

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Book details

List price: $26.95
Edition: 7th
Copyright year: 2011
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 8/11/2011
Binding: Paperback
Pages: 464
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.826
Language: English

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

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