Build Your Own Brand Strategies, Prompts and Exercises for Marketing Yourself

ISBN-10: 1440324557
ISBN-13: 9781440324550
Edition: 2013
Authors: Robin Landa
List price: $34.99 Buy it from $7.99
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Description: This title helps readers to develop a personal brand essence, style, resume, visual identity and elevator pitch, whether they're trying to land a new job or launch a business.

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Book details

List price: $34.99
Copyright year: 2013
Publisher: F&W Media, Incorporated
Publication date: 8/31/2013
Binding: Comb Bound 
Pages: 240
Size: 9.50" wide x 8.25" long x 1.25" tall
Weight: 1.562
Language: English

This title helps readers to develop a personal brand essence, style, resume, visual identity and elevator pitch, whether they're trying to land a new job or launch a business.

Your Unique Sense and Sensibility
Branding
Your Vision
Archetypes
Complements
Associations
Ethical Virtues
Demonstration
The Quest or "What's My Style?"
Evaluating Your Premise
Personal Projects
Prompts
Verbal Identity
What's In a Name?
Liberating Your Inner Writer
Telling Your Story
Elevator Speech
Tools to Aid Crafting Your Verbal Brand
R�sum� and Cover Letter
Conventional R�sum� Contents
Twitter
Prompts
Visual Identity
Visualizing Your Brand Story
Logo: Telling Your Visual Story
Type and Image Relationship in a Logo
Color
R�sum�, Letterhead and Business Card
Website
Prompts
Case Studies
Debbie Millman
Paul Renner
Rich Arnold
Seunghyun Shon
Manik Rathee
Grace Duong
Michael Sickinger
Kelly Thorn
Kenny Barela
Jim Godfrey
Jon Contino
Allison Kerek
Gui Borchert
Resources
Color
Glossary of Symbols
Visualization Techniques
Type Glossary
Glossary of Terms
Permissions
About the Author
Index

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